Creating Great Visual Content

Let’s be honest. Do you think that posting the occasional out of focus photo on Facebook or Instagram is a very effective marketing strategy? I have even seen photos uploaded that are not the right way up and have to tried to tilt my phone and my neck to see what it is. 

Apart from being a fool for twisting my neck, more importantly, if someone can’t spend a few minutes preparing a quick post I don’t want to do business with them.

I’ve posted a few blogs recently about improving content with professional photography, planning your content, etc. And when the following article landed in my mailbox it tied all of these topics together and also provided some ‘Visual Best Practices’. There’s not only information on how to define your content marketing strategy, but a great visual of a mind-map to go with it! 

Read the article – Visual Content Best Practices

Tell a Story

If you put in a little thought, time and effort into what you publish, people are going to remember it more. They will link great visual content to your business and you will stand out over your competitors. Think of it as telling a visual story. 

What images can you use to help to improve your text content and make it more memorable?

great visual content

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Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

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Need some help? Please contact us:

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Understanding Inbound Marketing Terms

Now you’re probably wondering whether a blog about Inbound Marketing Terms is worth a read. Well, if you are trying to promote your business online then yes it is. 

Although I can tell you a few things about websites, user testing and writing great content, I’m still learning about Digital Marketing. So when I come across something that helps me to understand one small area of this huge subject, I share it. 

If you only get one useful idea or piece of advice from it then you have still learnt something which will enable you to better promote your online business. 

Personally, the terms Social Media and Social Media Engagement stand out the best and have got my little grey cells working overtime. Now I’m thinking of more ways to start conversations and find interesting, well-written posts to share. Google Trends might be my starting point today. 

But I digress, I’m sure you’re all thinking ‘Get on with it!’ OK. Make yourself a brew, sit down and have a read of this post from a fellow blogger. Then tell me that you haven’t learnt something new today. 

 

Focus definition in dictionary

Inbound marketing focuses on creating helpful content that pulls your buyer toward your website where they can learn more about you, your expertise and knowledge, and what you sell on their own time – without being interrupted with ads or traditional marketing. By exchanging useful content for demographic information (especially email), inbound turns browsers into leads and, eventually, leads into customers. 

Read the full post:

The Vocabulary of Inbound Marketing: The Layperson’s Guide to Terms You Need to Know

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

 

Using Hashtags #SEO

SEO logo

We have all seen hashtags on social media platforms and probably wondered what they do and why are there so many. Originally they were used to help filter and organise conversations on Twitter, but now they are present on several social media platforms. Most people find hashtags confusing because they’re not using in a sentence, just tagged on at the end. 

Hashtags are basically ‘keywords’, so they help you to categorise your content and help social media users to find it. Using hashtags in your social media posts will give you more opportunities to have your content in Google search results.

 

They’re particularly prevalent on Facebook (some might even say ‘annoying’), but also seen on Instagram, Twitter and even LinkedIn. But what are they and where can they be used for best effect? How many should I use? Does using hashtags improve my SEO and what can they do for my business?

Answers to all of these questions – and more! – can be found on ‘Social Media Today‘ but if you want a more concise read then I recommend you read ‘Blogging to help your small business‘. It’s informative, well written, and explains why using hashtags is an effective way to build your brand and launch new products and services.

Happy #hashtagging!

SAA I.T Test Consultant

 

‘Sharing is Caring’

If you found this useful then let me know – and let your friends know!

 

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Content is King

High-quality content can help enhance your reputation and improve your ranking in search engines. And as we all know, being seen can bring in new customers. 

But your online image or reputation is only as good as your content because that’s how other people see you or your business. So to reduce the number of potentially negative opinions you need to improve your image.

A terrific SEO method that can present you as an expert in your field is content marketing. Unfortunately it’s not quite as simple as just writing a few paragraphs of content and publishing it now and again. You need to create a robust content marketing strategy and to do this you have to apply the following measures. 

 

Do more displayed on a computer screen

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action..” (Contentmarketinginstitute.com)

Content Marketing Strategy

Research shows that the vast majority of marketers are using content marketing. It’s developed and implemented by leading organisations, small businesses and single-person enterprises the world over. This is because it builds customer loyalty, cuts costs and increases sales. 

 

01

Identify your audience

Who are you targeting your content for? What age range are your customers? Any specific professions or background? Local or international locations? Defining your audience will help you tailor your content and when is the best time to post it.

02

Check out the competition

Follow your competitors. What are they writing about? Keep up to date with what they are doing

03

Keyword research

Great content takes times and effort. Conduct keyword research to see what topics are trending in your business area or industry in order to base your content around them

04

Distribution

Determine what you are going to post and where you are going to be posting – blogs, videos, podcasts, emails, social media platforms. But remember, your content marketing strategy must come before your social media strategy!

05

Tell your brand story

Telling your story will help build a strong relationship with your customers. Let them know who they are dealing with, what you are passionate about. They will identify with your brand and reward you with their loyalty.

06

Create your content

Now you know who you are targeting, what is trending and your distribution channel you can start creating your content. Share it. Promote it.

07

Conversation

Once you have published your content you need to listen to what people are saying about. Set up communities or groups on social media. Respond to comments and monitor the feedback so you can review and update your content further down the line.

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

SAA IT TESTING

Dedicated to Quality

“Our aim is to help you improve the quality of your customer’s experience and increase the visibility of your business by providing expert advice and offering a range of affordable solutions and services”.

Find Out More

Planning Your Content

Planning your content - desktop items

If you’re considering adding a blog to your business website, you’ll want to have a plan beforehand. Planning your content will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of blog posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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