Pages and Posts

alarm clock with roman numerals on the dial

If you’re new to websites and social media strategies you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes content management systems, for example WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within your website theme these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favourite company’s website you don’t expect the content to be very different from what was available there a week ago.

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Don’t be afraid to ask

As a training officer one of the first things I said to my new trainees was ‘The only stupid question is the one that isn’t asked’. That quote came from someone that trained me to be a training officer (whose name I can’t remember now) and I still apply it to this day. Especially when I’m struggling to understand or remember some of the common web design terms.

Even now, though I’ve worked in the I.T industry for over 20 years, I still sometimes feel out of my depth when I’m communicating with a web designer. I have total admiration for programmers, network support engineers, developers and designers. Anyone who can build a fully-operational website in a few hours, when I’ve taken weeks to do mine in WordPress, earns my total respect. I’m still not happy with my site but now it’s out there I will keep researching, learning and updating it until I get it right. And as I’m learning I’m continually adding to my own personal Glossary of Web Design Terms..

I’m sharing some of the common web design terms and abbreviations that I’ve collated over the years. Hopefully they’ll improve your overall understanding of the WWW and conversations with your website designer. But remember, techies are human too, so if you don’t understand something, just ask.

 

 

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credit card being given through the computer screen

Can you spot a phishing email?

Redcar and Cleveland Borough Council have been offline for all most two weeks because of a recent cyber-attack. Although they haven’t openly stated it was caused by Ransomware*, they are having to rebuild their complete system. This is consistent with how a company would react if they did not want to have to pay out to the criminals holding them to ransom. 

 

According to a report from the insurance broker Gallagher, 49% of local councils have been attacked since the start of 2017 and 37% were attacked in the first half of 2019 alone. Over that six-month period, local government experienced 263 million attacks

5 mph road sign

5 ways to spot a malicious email

The majority of ransomware attacks begin with phishing scams, so simply knowing how to spot a malicious email will protect you from a substantial number of threats.

    • The message is sent from a public email domain
    • The domain name is misspelled
    • The email is poorly written
    • It includes suspicious attachments or links
    • The message creates a sense of urgency

 

The advice in the malicious email blog shows how important it is for individuals to be able to recognise signs of phishing.

Spam filters will never be fully effective, so it’s up to you to read the context of messages. Look for anything suspicious and report it.

Remember – it could be you and your business being held to ransom.

*Ransomware is a form of malware that encrypts files and locks users out of the system. A message would then be sent informing users that to get access they have to pay a ransom.

You might also be interested in reading – blog/small-businesses-and-personal-data/

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Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

 

Using Hashtags #SEO

SEO logo

We have all seen hashtags on social media platforms and probably wondered what they do and why are there so many. Originally they were used to help filter and organise conversations on Twitter, but now they are present on several social media platforms. Most people find hashtags confusing because they’re not using in a sentence, just tagged on at the end. 

Hashtags are basically ‘keywords’, so they help you to categorise your content and help social media users to find it. Using hashtags in your social media posts will give you more opportunities to have your content in Google search results.

 

They’re particularly prevalent on Facebook (some might even say ‘annoying’), but also seen on Instagram, Twitter and even LinkedIn. But what are they and where can they be used for best effect? How many should I use? Does using hashtags improve my SEO and what can they do for my business?

Answers to all of these questions – and more! – can be found on ‘Social Media Today‘ but if you want a more concise read then I recommend you read ‘Blogging to help your small business‘. It’s informative, well written, and explains why using hashtags is an effective way to build your brand and launch new products and services.

Happy #hashtagging!

SAA I.T Test Consultant

 

‘Sharing is Caring’

If you found this useful then let me know – and let your friends know!

 

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Content is King

High-quality content can help enhance your reputation and improve your ranking in search engines. And as we all know, being seen can bring in new customers. 

But your online image or reputation is only as good as your content because that’s how other people see you or your business. So to reduce the number of potentially negative opinions you need to improve your image.

A terrific SEO method that can present you as an expert in your field is content marketing. Unfortunately it’s not quite as simple as just writing a few paragraphs of content and publishing it now and again. You need to create a robust content marketing strategy and to do this you have to apply the following measures. 

 

Do more displayed on a computer screen

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action..” (Contentmarketinginstitute.com)

Content Marketing Strategy

Research shows that the vast majority of marketers are using content marketing. It’s developed and implemented by leading organisations, small businesses and single-person enterprises the world over. This is because it builds customer loyalty, cuts costs and increases sales. 

 

01

Identify your audience

Who are you targeting your content for? What age range are your customers? Any specific professions or background? Local or international locations? Defining your audience will help you tailor your content and when is the best time to post it.

02

Check out the competition

Follow your competitors. What are they writing about? Keep up to date with what they are doing

03

Keyword research

Great content takes times and effort. Conduct keyword research to see what topics are trending in your business area or industry in order to base your content around them

04

Distribution

Determine what you are going to post and where you are going to be posting – blogs, videos, podcasts, emails, social media platforms. But remember, your content marketing strategy must come before your social media strategy!

05

Tell your brand story

Telling your story will help build a strong relationship with your customers. Let them know who they are dealing with, what you are passionate about. They will identify with your brand and reward you with their loyalty.

06

Create your content

Now you know who you are targeting, what is trending and your distribution channel you can start creating your content. Share it. Promote it.

07

Conversation

Once you have published your content you need to listen to what people are saying about. Set up communities or groups on social media. Respond to comments and monitor the feedback so you can review and update your content further down the line.

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

User Testing Experience

From 1982 until 1997 I worked for the civil service in local benefit office on the North Wales coast and also on a 2 year secondment to the Regional Implementation Team based in Cardiff, for the roll out of the Income Support system.

In 1997, still working for the civil service, I took on my first testing role with DWP at their I.T. headquarters in Lancashire initially testing enhancements to the Income Support benefit system, but I also worked on the test teams for Social Fund, Jobseeker’s Allowance and Child Support. I left the civil service in 2000 and joined an I.T company in Manchester as a Test Consultant, I also worked briefly for EDS (now Hewlett Packard) and eventually set up my own Test Consultancy business in 2001.

Just a few of the companies I have worked for: 

BT – Home Office – DWP – GE – HSBC – AutoTrader – e-VMT – BJSS – IBM (Curam) – HSBC

Until we moved permanently to France in 2017 I worked across the full complement of testing phases throughout the complete end-to-end testing life-cycle including : integration, functional, non-functional, regression, performance and user testing. Now my focus is User Testing and putting my testing experience and attention to detail to good use, helping business owners create a great customer experience and improve their business online presence. 

I always ask my clients to provide feedback, because if they are not satisfied with the services I have provided then I make every possible effort to improve them.

My aim is to help you improve the quality of your customer’s experience and increase the visibility of your business by providing expert advice and offering a range of affordable solutions and services.

Feel free to read some of these reviews on my Facebook Business page, LinkedIn profile  orGoogle My Business!

TESTIMONIALS

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

SAA IT TESTING

Dedicated to Quality

“Our aim is to help you improve the quality of your customer’s experience and increase the visibility of your business by providing expert advice and offering a range of affordable solutions and services”.

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Planning Your Content

Planning your content - desktop items

If you’re considering adding a blog to your business website, you’ll want to have a plan beforehand. Planning your content will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of blog posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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Basic Taxonomies – Categories and Tags

person typing on white wireless keyboard

If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labelled Projects and another labelled Resources. You’d then place your posts in their respective categories.

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