Why having a business website is so important

Owning and creating your own business website may sound daunting and expensive. But the beauty of it is that you have control of your own destiny. You own it – lock, stock and barrel. If anything goes wrong then it’s generally user error fault, but it is recoverable. The recent Facebook server outage will have given all small business owners a wake-up call. The crash was global and impacted Facebook, WhatsApp and Instagram. The main advertising and sales outlets for many businesses. Fortunately it was fairly short-lived, but what if it had been longer term, a few days or even a week? How would your business have coped?

Read more : Facebook Outage 4th October 2021. Why did it take so long to fix?

We are bombarded everyday by notifications from Facebook, Twitter, Instagram, LinkedIn, etc that I wonder how small businesses ever survived before the internet. But they did, and that’s because they made the most of their physical location, sold goods that their customers wanted and thrived on providing good customer service. They were also local and most shops were within easy walking distance for busy Mums and Dads. Nowadays the local shop owner has to compete with global mega-corporates who have automated manufacturing processes that churn out throwaway goods. And they have multimillion dollar advertising budgets. How can we compete?

Social Media business accounts are quick to set up; they’re fairly easy to manage, and free to run (at the minute). But what happens when they change their policies or accidentally delete your account? It does happen, and when it does you could lose your whole business profile, contacts, showroom, pricing, customers. All gone without even saying goodbye.

Personally, I think we can still give our customers what they want without relying solely on social media. But to do that we need to create a great customer experience, have control over our virtual shopfront and be open 24/7 (not literally). I’m talking about having our own website. Ultimately, social media should only be used for the free advertising, building good customer relationships, and driving people to the website.

Choosing a website designer

Once you have made the decision to have your own business website, for it to be a success I recommend using a professional web designer. It doesn’t have to be a big company and it doesn’t necessarily have to be someone local either. However, it can be more beneficial to have someone based in the same country. Because a) if you have any problems they’re in the same time zone and b) they should be familiar with the website legalities for your country.

What else do you need to know? Knowing how much they charge would be a good start, but there a few other questions you should be asking too.

What’s included in the price?

Does it include registering a domain? Will the domain (mybusiness.com) be registered to you? Does is include hosting? 24/7 support? Does it include Search Engine Optimisation? Does it include making changes if you don’t like the first draft? If any of these service aren’t included ask how much extra they cost, and get everything in writing.

Website board with different tags

How long have they been in business?

You want someone that’s been around a while, experienced and isn’t going to disappear in a couple of weeks. Ask for recommendations and also ask to see their portfolio. Do they have designs that appeal to you? Do the websites look professional? Can you view the websites fully on different devices – laptop, mobiles, tablets? Ask them about Responsive Website Design. If they don’t know what you are talking about, then don’t even think about using them.

What do they need from you?

Obviously if you are paying for a service you want to have some input. You’re the business owner, you know your business and should have an idea of the kind of image you want to present. You need to get this across to your website designer and make sure they understand it fully. Show them some websites that you like the look of and ask them whether they will be writing the content or whether you need to provide it. Have you got a logo? What about your colour scheme?

Most of the web designers that I have spoken to about Cookie and Privacy policies have informed me that it is the client that should tell them if and how they want the cookie banner to be displayed. The onus is on the website owner to make sure the website is legally compliant, not the web designer. So please, bear this in mind and check out the legalities for French business sites

How long is it going to take?

Before you part with any money find out how long it will take them? There’s no point placing an order for a website if it isn’t going to be ready when you need to start advertising your products and services. They need to fit your timetable, not the other way around.

How I can help

I have worked closely with several web designers over the years and I now focus on website usability testing. This is reviewing business websites from the customer or user perspective. If you need any web designer recommendations from me then just ask. I’m always happy to help and can give you some hints and tips on what to look for in a designer’s portfolio. I also offer a free business website review. So if you already have a website but want to know if there are any issues, drop me a line. That’s what I’m here for – supporting small business owners like you and me.

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