5 ways to ensure your website meets customer expectations

Before you start designing a website you need to know who your target audience is, and how you can help them. So, how can you ensure your site is user-friendly and meets, or exceeds your customer expectations? 

The most important factor when designing a website is to know your target audience, and what it is they want. Your site needs to tick all the boxes, so that a potential customer can make an informed decision about buying your products or services. One of the first steps in this process is to make sure your website is user-focussed, and does not frustrate them so much that they go to elsewhere!

A bit like me today, trying to find the answer to a graph-design question that’s stopping me finish a client project. Grrrr..!

Satisfy customer expectations

1

Know your customer

Before you do anything website or social media related you need to understand who your target audience is. Otherwise you could be wasting a lot of time, effort and money marketing in areas where you will see little or no return for your investment.

You need to know who is your typical customer, how old they are, where do they spend most of their online time? And what makes them tick? What problems might they have that would make them visit your website? Once you understand what they want, it will be much easier to plan your site’s content and design. 

2

Keep it tidy

Whether you’re designing a new website, or looking to update an existing one, spend time fine-tuning your content. What pages should you include, and what can you say that will help to sell your products or services? Keep your content concise and your website uncluttered.

Don’t put in too many distractions that will confuse, or make people forget the reasons they came to your website. If your goal is to sell a product think about why they might want to buy it? How will it help to improve their home, business or family lives? Cut out or rewrite any content that might navigate your potential customer away from your site. I have reviewed so many business websites that include links to others. There’s nothing wrong with linking if it’s going to provide relevant information, that helps your customer solve a problem. But just bear in mind that once they navigate away from your website, you risk losing them completely. And you could miss out on that all important sale. 

3

Make it accessible

According to the World Health Organization (WHO), over 1 billion people live with a disability. That can include people who have problems with vision, hearing or physical disabilities. One of the top issues that could impact your site visitors is visual impairment. Colour-blindness is a particularly common problem, so try and avoid certain colours like red and green, if possible. Make sure the font size is legible, and that hyperlinks and Call to Action buttons (CTAs) are not too close together.

Further help can be provided to assist the visually-impaired by making sure you add descriptive ‘alt-text’ to your images. This text is used by screen-reader tools and can help people who are blind to understand more of the information on a page.

There are a number of easy tests you can perform yourself to check if your website is accessible or not. But, if like me you are a single entrepreneur, and your family time is a precious commodity, then I’m more than happy to execute the tests for you, and provide a complete website accessibility report. Just drop me an email or give me a call to arrange a chat.

4

Be mobile-friendly

With more and more people using handheld devices to browse and buy online, your website must be mobile-friendly. Responsive website design means that whatever size of screen people are using to view your site, the images and text are automatically resized. This makes it much easier to load, read and navigate. If your site isn’t a responsive design, then your visitors will quickly lose interest and bounce merrily away to your competitor’s website. 

Most self-build website tools have responsive design already included, with options for you to view your site on desktop, mobile or notepad before you publish. If you have that option on your content management system, WordPress, Wix, etc., then I recommend that you use it. Check your content and media display correctly, heading don’t fall off the screen and CTAs are in the right place. If you’re not sure if your business site is mobile-friendly there are a number of free tools you can use to check it. Alternatively, I offer a free website review which includes testing that your site renders correctly on mobile devices. 

5

Give instant feedback

This might seem like an unusual item to add, but to me it’s as important as all the others I have mentioned.

If you have ever completed an online form, and not received on page confirmation that the action has been successful, you have two options. Fill everything in again and hope it confirms the second time round. Or don’t bother. There’s also a third option which is just picking up the phone, but it’s less likely to happen, unless someone desperately wants to buy something you offer.

It’s important that your site visitors see an instant response when they fill in a form or click on a link, to know it works. So test your site frequently. Because there is nothing more frustrating than a website that doesn’t work properly. 

smiling fish underwater

A happy customer is a returning customer.

You must meet user expectations, and if possible, go above and beyond what people are expecting. Test all of the elements of your site thoroughly to make sure everything works as it should do. Don’t brush little niggly problems under the carpet, thinking people won’t care, because they will. Poor grammar, spelling errors and things that don’t work as they should do, can make your website look unprofessional. And it might give them the same impression about you. 

For your free, no-obligation, website review, just phone, or send me an email. Find out how I can help boost your online business !

Get in touch

 SAA I.T. Testing & Business Website Services

 

 

Playing the Generation Game 

Let’s start with a simple question. Do you know which generation group you are in?

There are so many different terms that it has become quite confusing, especially as I now see business articles referring to target audiences as Gen X, Gen Y and Baby Boomers. These are terms frequently used in the news and in marketing, but what do they all mean?

A recent article I received, about finding the best social media platform for my target audience, had me scouring the internet to find a concise definition. Then I thought, if I don’t fully understand what generation groups are, other people may be just as confused.

It’s not just a personal thing. From a business perspective, we need to be seen on the right social media platforms. We have to know which groups our customers fall into, because different generations have their own social media favourites. 

Our Ancestors

When people talk about Generation X it can be a bit baffling. It seems to me that it’s because when we think about generations we think about the family – parents, grand-parents, great grand-parents, etc.

 

This is one way of looking at it, and it’s called ‘Familial Generation‘. You and your siblings are one generation, your parents, aunts and uncles, are another, grand-parents are another. And so on. 

When you hear talk about Gen X, Gen Y and Millennials there is a different term for these and this is when it gets a bit mind-boggling. These are called ‘Sociological Generations‘. It’s even more of a tongue-twister than ‘Familial’ isn’t it? I think it’s more important to know the actual group names, than understand their definitions, but I’ll try and summarise it.

Life Events

Putting people into sociological categories – Baby Boomer, Generation X, Y, etc is more complex because it’s seen from two different angles.

One is based on birth rates as documented by the census, which considers population expansion and contraction. So if there is an age difference of 5 or 6 years between siblings, according to the census they could be in different sociological generations. If your parents were very young when they had you, you could potentially belong to the same category, as defined by the census. That part of it is probably the most difficult to understand. 

The other way of defining sociological generations is through life events that link groups of people. Sociologists look at common life events and shared experiences to define the groups.  

For instance, ‘Generation X’ grew up with parents who divorced and mothers who worked. Personal computers were just coming on the scene. And there was that cross-over from analog to digital tv. Along comes MTV, Atari, computer games, Apple, YouTube, Facebook. It’s these elements which are used to define the X, Y and Zs.

Therefore, in marketing terms, it’s the sociological generations that are being referring to, and that we should try to understand.

Identify the Generation Group

generation group and year of birth

 

I’ve made it into the Baby Boomers group (1963) so this article, about finding the Best Social Media Platforms is actually pretty accurate when I think of how I interact with the world wide web.

Knowing the generation group will help to focus on theright social media outlets. So saving time posting to the right social media sites might give us more time to focus and improve other business areas, such as our websites, orimproving our content

It won’t be a ‘one-size fits all’ for every business scenario, and there might be some trial and error. But, when we’re running a business, this ‘Generation Game’ might give us more time to spend with our loved ones. That has to be a ‘Brucie’ bonus.

‘Sharing is Caring’

If you like this article let me know – and let your friends know!

 

English-only websites – are you breaking the Toubon Law?

As an entrepreneur in France I have my own business website which is currently only available in English, and my service offerings include a comprehensive website review. So I can only apologise because I have only recently found out about Toubon Law, and how it impacts business website owners. 

Even though I didn’t find anything when I searched on ‘Do I need a French version of my website?’, a native French web designer has pointed out my error. So I am now frantically trying to squeeze in translating my complete website, in between my client work. Because I live and work in France I need my business to be totally legal and compliant, so I’m not worrying about the internet police.

It might take me some time to translate the blogs, so unless one specifically advertises my services, I will do them as and when. A bit like this particular article, which has now been added to my ever-growing ‘To Do’ List.

Sign saying Wait paint instead of wet paint Translation Toubon Law
Make sure someone checks your translation

What is Toubon Law?

Although the law does not explicitly mention websites as an example, it does state that French must be used for publicly displayed advertising. The reason for the law was partly to protect the French language from the increasing use of Anglicised terms in marketing publications, for example ‘le web’ or ‘le marketing’. It’s also to ensure that French customers fully understand all the commercial advertising jargon that they see. So I can understand why this would be important, especially if there is no French definition for a particular word or phrase.

… a law of the French government mandating the use of the French language in official government publications, in all advertisements, in all workplaces, in commercial contracts, in some other commercial communication contexts, ….

Toubon Law – Wikipedia

Toubon Law or ‘Loi Toubon’ was named after the Minister of Culture at the time the law was passed in August 1994. But it also has the nickname ‘Loi Allgood’ (All good – tout bon) which shows the French do have a sense of humour.

Does this impact all websites in France?

If your business is registered in France then yes, the law applies to your business website. It doesn’t apply to personal sites, such as blogs though. So if you are not selling or promoting something on your personal website, then you can keep it non-French. 

“l’emploi du français est requis dans le cas où une entreprise présente, sur quelque support que ce soit, des biens ou des services dans le but de les commercialiser sur le territoire français”

Translating your website

If you already have a website in English, the page layout, content, images, meta descriptions, etc. are already there. And it doesn’t need to cost a lot of money to have a French version of your existing web pages. Your website manager should be able to recommend and install a good translation plug-in. The actual plug-in or app shouldn’t cost a fortune either. Most of them are free, but if manual translation is required then it’s worth employing a native French speaker. I would definitely not recommend using Google Translate unless you really have to, because it translates literally and using old-fashioned terminology. It’s fine if you need to get directions to your favourite restaurant – ah, those were the days! – but not so good if you want to professionally promote your products and services to French consumers. 

If you can’t afford an official translator then why not ask a French friend or neighbour if they can help you out? Or translate it using DeepL or any tool other than Google Translate, and then ask them to review it for you. You’ll be surprised how many anomalies they will find. Personally, I get my French teacher to check my business translations as part of my language course. It’s a win/win situation – she is paid to review my site and teach me French. At the same time, I’m learning the correct business lingo to promote my services.

Boost your business

Toubon Law is not all bad news and you should look on the positive side. If your website is in French and English you are potentially increasing your customer base and boosting your sales. Now isn’t that a good enough reason to get your website translation completed tout de suite ?

Thanks for reading. If you have any questions about this, or any other article please get in touch.

Shirley Atkinson

Website Usability Testing & Content Writing Services

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

Contact

Need some advice? 

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

a typical testing day

“Shirley at SAA I.T provides an excellent service. Her test report was clear and detailed. I was very impressed by the advice, solutions and instructions – I was able to apply many of the devices. However, with my work commitments I decided to hand over the website and let Shirley work her magic. In much faster time than me, Shirley designed and developed it into a professional website that will be a great asset to my business.”

Nicola, Hot Tubs In France

“What is it you actually do?”

Back in the old days, when I was a test consultant in the UK, it was probably easy to describe a normal testing day. But here in France my work has changed so much, and all for the better. Instead of working for large companies, my focus is now on helping small businesses improve their online presence. So let me try and tell you, in a few words, what a typical testing day is like.

Early start

I’m not a good sleeper. My head hits the pillow and I can be asleep in a few minutes, but it’s staying asleep that’s my problem. And I wish I could blame it on something – old age my husband says. I usually wake around 4 or 5am most days, lie there for an hour and eventually I get up, as quietly as possible. I’m so practiced at these ninja-like manoeuvres I could probably serve in the S.A.S. I slide from the bed, pick up my mobile from the bedside cabinet, nip to the loo and then glide stealthily across creaking floorboards, all by the dim light of my Fitbit.

So by the time my other half wakes up at 7am, (because I always forgot to unset the alarm) I have generally logged on to my PC, had a shot of strong black coffee and checked emails in my four personal and business mailboxes. 

Next task in my typical testing day? Social Media!

 

Being sociable

Trying to produce interesting and entertaining posts for my own business pages, as well as client ones isn’t as easy as it might sound. And when you have to publish something every day then it can be a bit daunting. However, what I generally do about once a week is spend a day researching topical and trending items, that are relevant to the business pages I manage. I post on Facebook, Instagram, LinkedIn, Twitter, Pinterest and Google My Business (GMB) for myself and some clients. Luckily, with Facebook and Instagram, posts can be scheduled in advance, which means I get them all done in a morning and only have to publish on LinkedIn and GMB daily. But usually I have already picked the images, ‘inspirational quotes’, and drafted the content at the start of the week.

French lessons

We moved to France in 2017 and I will make an effort to have a conversation in French with my friends and neighbours. Not just because it’s the right thing to do, but because I know they have led such interesting and varied lives, and I want to hear their stories. So I have 2 hours of lessons on a Monday morning – which definitely helps to exercise the brain cells. Plus there is regular homework to fit into a testing day. But I’m not complaining, I just wish I could learn quicker so I could chat with the neighbours about something other than the weather! Big shout out toLaetitia Poulter my very patient French tutor.

Blogging

As you have probably noticed, it’s been a while since I wrote my own blog, but only because I’m regularly creating blogs for my clients. Blogging can take up a lot of time, especially if the client wants a specific topic covered which requires extensive research. But I enjoy writing, and I have received some great feedback from my clients and their readers, which makes everything worthwhile. 

Great website report by Shirley. Very thorough and easy to read and implement. It was essential to have a pair of expert eyes review my website and there were quite a few quick fixes that I made after Shirley’s report. The report covered loading speed, functionality, spelling, grammar amongst many other tests

Sarah Adams – Loire Valley Llamas

Website reviews

A lot of my work comes as a result of the free business website reviews that I offer. I advertise the review service on my website and social media, and in particular, on several Facebook business groups. On average I can probably get through two website review per testing day. Anyone can ask for a review and they will receive my honest and unbiased feedback. I try not to criticise people because the majority of these business owners are individual entrepreneurs like myself, and have never built their own website before. So it’s a massive achievement for anyone to do that on top of all the other day to day business tasks, and taking care of their family.

Time for a review. fear of criticism. a testing day

Be constructive

However, there are those who seem to make it their daily mission to upset or publicly belittle others. And it was finding out how demoralised one of my clients felt when this happened to her that really brought home to me how distressing negative feedback can be. So I always word my feedback reports carefully, and I highlight the good points as well as the not so good. I also make a point of telling them that, at the end of the day, it’s only my opinion but as a visitor – and potential customer – to their website. If they don’t agree with the comments they don’t have to take any action, and I don’t get upset about it. In most instances, I’m happy to say that people do accept the feedback in the way I hope it should be taken, which is as constructive, not destructive, criticism. 

So far, I have not had a bad review, but if and when I do then I will act on their comments, and respond in a positive and professional manner (whilst silently slapping myself around the head).

Always learning

As I touched on earlier, some of my paid work comes from the free reviews. If someone has struggled to publish their website in the first place, it can be a daunting task having to make changes to fix any layout or navigation issues that I might have found. So they ask me if I can help them out. To be honest, this works well for everyone. I learn about different website design tools, apps and search engine optimisation (SEO), they get an improved site and their customers get a better user experience. It’s a win-win situation. 

Added bonus

The biggest advantage for me in doing the website reviews is that I find out about new businesses, great products and services that I might not have noticed before. And I have even bought from a few of them! Whether I buy something or not, I will always try to ‘like and share’ their business pages and posts to give them a bit of a boost. If 2020 has taught me one thing, it is to try and support small businesses as much as possible. 

Picky or perfectionist?

I have lost a client this year because they couldn’t keep up with home and business expenses during COVID-19 lockdown. I’ve heard of so many others that have closed permanently. And if it wasn’t for the fact that I can work from home, then it could easily have been me. The support of family, good friends and loyal clients has got us through this dreadful year. Yes, we have had to claim some help from the government during the worst months, but thankfully my regular client work has kept our heads above water. I have also been fortunate enough to pick up some software testing work for a large pharmaceutical company, thanks to a recommendation from an old work colleague. But testing in any shape or form makes me happy. I love finding bugs and helping to put things right. My husband says it’s because I’m picky and I have OCD, I prefer to say it’s because I’m a perfectionist. I’m still working on getting him right – but that’s another story and a different kind of testing day, and a long-term project!

I hope you have enjoyed reading my blog. If you didn’t like it please let me know. And if you did like it, then can you also let me know. 

Shirley Atkinson – SAA I.T Testing

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

How To Make Your Content Readable


If like me you spend a lot of time reading from a screen you will appreciate well written content. And I’m not talking about potential eye-strain. This is about your content being readable. Whether it’s email, website text or a blog, reading from a screen can be difficult.

Let’s talk about blogs first, because generally they will be the longest and most frequently written. As well as being relevant and interesting, your blog posts have to be readable. If they’re not, then your audience probably won’t even finish reading them. 

Child holding his face in his hands

Know your audience

First of all, make sure your text is at the right level for your target audience. For example, when I prepare instruction manuals for system users I keep it simple. I write them as if every reader is a new user, and that way everybody will understand it. User Guides are a good example because they’re not just for trainees. Experienced users will refer to them too, especially if there is an area they’re not familiar with. 

Blogging is the same. It’s easy for me to be enthusiastic about website testing because it’s my job. But if I’m going to write an article about how to improve your website, it has to be interesting and readable for my target audience. 

Plan your paragraphs

When you’re starting any blog make it clear from the beginning what the topic is, then go into more detail as you continue writing. This helps the reader understand the concept of your article from the outset. Try not to make your paragraphs too long, and keep your sentences short as well.

Writing in a notebook

How many times have you started to read something and had to start again because the sentences drag on? Sentences containing more than 20 words are considered to be too long. Also, if they are shorter there is less chance of you making grammatical errors. 

Check out the example below. This paragraph is an extract from a Yoast.com blog post. I have edited it to show you how not to write a paragraph.

If you really want original pictures that fit your post you should make your own photos. Taking your own photos ensures that you’ll show an original picture; one that can never be found on another blog and on top of that this allows you to shoot a photo that truly fits the content of your post so if you’re blogging about your day-to-day life taking your own pictures is definitely the way to go. That also goes for food blogs or for a company blog or a technical blog or anything else for that matter, it’s much harder to take pictures that actually fit the content of the posts you’re writing.

Punctuation

Even with a few commas in there to break up the sentences, it is still very difficult to follow. The sentences are far too long. Think about how you have a conversation. You don’t talk without taking a breath, so why would you expect someone to read without punctuation?

This is the original, unedited version of the same paragraph. 

If you really want original pictures that fit your post, you should make your own photos. Taking your own photos ensures that you’ll show an original picture, one that can never be found on another blog. On top of that, this allows you to shoot a photo that truly fits the content of your post. If you’re blogging about your day-to-day life, taking your own pictures is definitely the way to go. That also goes for food blogs. For a company blog or a technical blog, or for Yoast.com for that matter, it’s much harder to take pictures that actually fit the content of the posts you’re writing.

Simply put

The other thing to consider is vocabulary. Try to limit the use of long words because if they have four or more syllables they are considered difficult to read. I have read articles where the author appears to have deliberately thrown in long words. It puts me off a bit because then I start to wonder whether they are just trying to be clever, or if they are trying to confuse me?

Of course, depending on your blog topic you might need to use advanced vocabulary and terminology. But if your paragraphs and sentences aren’t too long, then it should still be readable. 

Transition words

My business website is on WordPress, and there is a really useful tool that you can use to help create readable content. Yoast SEO checks the sentence and paragraph lengths as you’re writing. It also checks whether you are using enough transition words and sub-headings. These are all elements which make your content more readable.

Great article with good readable content

It annoyed the hell out of me to start with, because I just could not grasp ‘transition words‘.  But I’m fairly happy with this article at the minute, because I can see I have got two green traffic lights for SEO and Readability.

You probably use transition words quite naturally when you are speaking. However, it can be difficult to use them in the right place when you are writing. And when you are trying to include enough transition words to improve the readability, it’s very tempting to use the same ones. This is another ‘No-No’. Try to avoid repetition and using the same words over and over and over again.

Because I draft my blogs in a word or Google document, if I’m struggling to come up with an alternative word I use the inbuilt grammar and spell-checking tools. So to find a similar word I ‘right-click’ in my document and check out the synonyms.  This will give you other examples of words that have the same or nearly the same meaning as the word you have highlighted. It’s really useful, and is yet another way to keep your readers happy, joyful and elated. 

If you want your readers to get to the end of your blog post, make sure that your text is easy to read. Don’t make your text more difficult than you have to. Avoid long sentences and write clear paragraphs.

Yoast SEO

Finally

My top tip though is read whatever you have written out loud before you publish it. Reading on screen is difficult and it’s easy to miss spelling and grammatical errors. If you read it out loud it will also help you find sentences that are too long. 

If you have enjoyed reading this article please ‘like and share’ to support a small business.

Sharing is Caring! 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Chats de Chatillon – the cat refuge with a HUGE heart

If you follow me or my business page on Facebook you might have noticed a bit of a cat-theme going on recently. That’s because I have been sharing stories and fund-raising posts about Chats de Chatillon, a cat refuge based near Parthenay, France. For those that don’t know the link between my business and the refuge, I’ll try and keep it brief.

A few weeks ago I received an email from my friend Micala telling me that a lady named Judy would be getting in touch. Judy had contacted Micala because she needed help with social media marketing and designing a new website. A few days later I had a call from Judy and I was quickly and easily persuaded to help design a new website and manage their Google My Business site. I learnt a lot about the cat refuge in that short call, but when I checked out the Facebook page, I was caught – hook, line and sinker!

My mission is to improve the business website, get more hits on their Google My Business page, and ultimately see more animals being adopted. 

The only way to navigate some administration hurdles with the original website was to start from scratch. Create a new site that would be quick and easy for Judy to update, and include a secure donation link. So I could focus on the Google site I enlisted Rob Smith to help with the website. As an experienced web designer he can do it much quicker and easier than me, and will host and manage the new site.

Devotion

So that’s where we are at this moment in time. Updating the Google site page is done by ‘yours truly’ every morning, using the Facebook posts that Judy writes. And Rob is meticulously creating a new site with English and French versions of each page.

I copy most of Judy’s posts word for word, because if you read any of her updates, every sentence demonstrates the love and devotion to every single one of the animals in her care.

Let me give you an example. This is the story of Blossom, who I was fortunate to meet on my visit at the weekend.

URGENT APPEAL for BLOSSOM

“We are launching an urgent appeal to find either a foster or adoptive family for this precious girl.
She is 5 years old and during this time has had 5 owners. The last owner dangled, and dropped her repeatedly from a 3rd storey apartment, amongst other acts of cruelty. In spite of this Blossom is very affectionate and has so much love to give. She wants nothing more than to be safe in a home, loved and cherished. She is very insecure with other pets and would need to be the only one.
Blossom has settled well into the refuge, but we cannot give this darling girl all the attention that she so badly needs. And it breaks our hearts to walk away from her to tend to so many others.
Normal adoption fees do not apply. Please do not hesitate to contact us if you think that you can help. Thank you”  

That was posted on the Facebook page on 28th June, and shared to the Google site the following morning. Yesterday, the day after my visit to Chats de Chatillon, Judy shared the fantastic news on Facebook that Blossom had been adopted!

BLOSSOM FINDS A FAMILY

My goodness, what an emotional and tearful week this has been. Will you please share our immense joy tonight knowing that BLOSSOM has found at last, a wonderful forever home, safe in the knowledge that she will be loved and protected for the rest of her life? Thank you so much to the kind family that have given her a future destined for happiness. In the short time that she has been with us, it has been a privilege to know such a beautiful, kind and forgiving little girl.

We shall miss you terribly Blossom, but your very special new family will be able to give you all what we cannot, and it time for us to let go. God bless you little pudding.

And that my lovely friends is why I am involved with this amazing cat refuge. I finally got to meet Judy and her husband Alan last Saturday. Myself and Debbie took a trip out with a car-load of cat food, cat litter, treats and toys donated by the good customers of the Ark79 Animal Charity Association.

Injured and abused

When we arrived at 11am we interrupted Judy’s daily routine of feeding, cleaning and cuddling. Each and every cat and kitten receives special individual attention. Some were abandoned, others are strays and a few have been injured, or abused, like poor Blossom.

At the moment every cabin is taken, and foster families are hand-rearing several orphaned kittens. One cabin holds Cleopatra and her little family, including two orphaned ones that she took under her wing. Another is the home of Trixie and her little brood. Next door, and in total isolation, is pretty little Pebbles who has been diagnosed with Feline Leukaemia Virus (FeLV). When she arrived Pebbles weighed only 1 kg and she was in a lot of pain. Because of her condition, it will be an extra special person that will adopt her.

Sponsored

There is some good news though. When the lovely people at Hot Tubs in France heard about the fund-raising, and Pebbles’ story they offered to sponsor her. They pay a set amount to Chats de Chatillon each month, which helps to pay for her ongoing treatment and the special diet that Pebbles needs. With the money received from other generous donations, the refuge is now able to buy a portable isolation unit, so that Pebbles can go outside of the cabin. She will still be isolated, but can’t infect any of the others cats. And she will be able to lie in the grass and feel the warm sun on the back.

I met Pebbles at the weekend, but sadly didn’t get a chance to cuddle her. I did leave her a few little tasty treats though. And when her noisy kitten neighbours quietened down, I saw her climb down to check them out.

Building up trust

I was very lucky to meet Clemence on Saturday too. Judy had previously told me that people often visit the cat refuge to help out or just to spend time with the animals. This benefits the cats and kittens because it gives them some extra special love and attention, and helps to build their trust. And in Clemence’s case, as soon as she saw the kittens her face lit up. She didn’t stop smiling, and is so gentle with them, and them with her. I’m sure she would move in with them if she could.

The time went too quickly though, and after an hour spent with three orphaned kittens who were causing mayhem in the living room, it was time to go.

Bittersweet

I listened to Judy and Alan telling us why they set up the cat refuge, and the rules and regulations they had to satisfy. And you cannot question their dedication and determination to provide a sanctuary for all these beautiful creatures. I wanted to take every single one of those adorable animals home with me, but I had to leave empty-handed. On the trip back with Debbie, we talked non-stop about which one was our favourite. But every time we mentioned one name, we came up with a dozen more.

Judy and Alan are hoping to take a day off soon to say Thank You in person to the lovely people at Ark79, and to Nicola and Tim from Hot Tubs In France when they are in Sainte Soline at the end of July.

Me and Debbie are already planning another day trip to the cat refuge. Until then I’m going to be extra nice to my hubby and see if I can persuade him to change his mind. I don’t want to be leaving Chats de Chatillon empty-handed next time.

Can you help?

With Micala’s help we are trying to raise vital funds for Chats de Chatillon cat refuge to enable them to keep doing their amazing work. We want to put together a lovely feline Pamper Hamper as a top raffle prize (for pampering a very lucky cat, not the cat’s owner!). If you can help by donating cat-related products, such as grooming brushes, treats or toys, please get in touch. Donations need to be received by 10th July so that we can start advertising and selling the raffle tickets.

Alternatively, you can donate cat food, cat litter, toys, bedding, or money, which goes towards ever-increasing maintenance and vets bills. Contact me or Chats de Chatillon via our Facebook pages to arrange drop-off points. If you would like to sponsor a gorgeous fur baby, please get in touch with Judy.

And Thank You to every one who has made a donation so far. The impact you have had on these little tiny lives is absolutely incredible.


Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Pretty ginger cat waiting to be adopted

Fund-raising in aid of Chats de Chatillon

With my good friend Micala Wilkins, from Alacim Social Media Marketing, we are organising several online events to raise money for this wonderful cat refuge. Based near Parthenay in France, Chats de Chatillon is a non-profit association run by husband and wife team, Judy and Alan Lewis.

The refuge desperately needs funds to purchase two portable isolation units. Extra money will also help them to keep on top of ever-increasing maintenance and vet’s bills. 

Isolation

The Chats de Chatillon cat refuge takes in abandoned, abused and injured cats and kittens on a daily basis. They get calls to take in ‘refugees’ all hours of the day and night, and they very rarely say No.

New cats often need to be isolated until they are given a clean bill of health by the vet. Sadly, some of these cats have infections or viruses that can be treated, but cannot be cured. They have less chance of being adopted, and will remain in isolation for the rest of their lives. 

Having portable units will improve the quality of their lives enormously. They will be able to lay in the sun and play in the grass, without being a risk to other animals. 

How can you help?

If you own or know a business that makes or sells cat-related products we would love to hear from you.

We want to create a luxury ‘Feline Pamper Hamper’ to be the 1st prize in an upcoming raffle. If you can donate items to go into the hamper it would be fantastic. But even if you can’t donate a kitty product, you can still help by sponsoring one of the cats in isolation. Alternatively, you can make a monetary donation. 100% of the proceeds will go to Chats de Chatillon. 

Businesses that sponsor, or provide donations will get a special mention in all online advertising for the fund-raising events. If you can help, or want more information, please get in touch with me, Micala or Judy,  

On behalf of everyone at Chats de Chatillon, thank you.

Your support and donations will help improve the quality of life of our feline friends

Chats de Chatillon kitten

 

Little Miss Polly & Pretty Pebbles

white cat sat on windowsill
Little Miss Polly

Miss Polly (right) has been diagnosed with feline immunodeficiency virus (FIV). Until we find someone special who can give her a loving home she must be isolated from other cats. 

She arrived at the refuge in May this year. Abandoned in the town centre, she was suffering from an extremely deep bite at the base of her tail that had caused a huge abscess. The vet thinks she may have got infected when she was attacked.

Polly has a pure white coat and is extremely affectionate. She longs to be loved. Aged about 7-8 months (born approximately Sept 2020) she is still only a kitten. She is such a happy, friendly little girl, and loves to race around.

Quality of life

Pretty Pebbles came to us in such a terrible condition that she would not have survived much longer. She has been diagnosed with Feline Leukaemia Virus (FeLV), and like Miss Polly, she must stay in isolation.

When she arrived Pebbles weighed only 1 kg. She was such a good girl being cleaned up and cared for. Never getting cross or lashing out, even though she was in a lot of pain. 

Because these two infections are caused by different viruses unfortunately they cannot share accommodation. Having portable isolation units will improve the quality of their lives enormously.

 

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Continuing the Cookie Compliance Story

Planning Cookie Compliance
 

Having previously written a couple of blogs which focused on Website Legalities for the small business owner, there are still a few questions that need to be answered. And in recent reviews of a couple of Wix websites, one of these questions is ‘How can I make my Wix Website cookie compliant?’ 

Intuitive

I’ll try and answer the Wix question and provide a little more background to it. Both of my clients’ websites were built using Wix ADI. This is a very simple website template which allows the non-technical business owner to design and manage their own website. And I admit, when I was updating their sites, it was very intuitive and easy to use. 

One of the issues highlighted in my website review report, that impacted both sites, was that they were not GDPR-compliant. (GDPR stands for General Data Protection Regulation). Apart from some missing mandatory business and activity details, there was no Cookie and Privacy Policy information. This might not sound very important, but if you own and publish a business website, or even a personal blog, then you have to adhere to EU regulations. The GDPR regulations are there to inform, and protect everyone’s personal data. The use, and misuse, of cookies on websites has always been contentious because some companies argue that the use of cookies helps improve the customer experience. This is true in some cases. When you visit a new website and accept the cookies, it means it is easier for you to log in next time you visit the same site. 

Sharing Data

The downside to that, is that to make the customer experience more personal you have to supply the website with certain personal and financial data. That is not to everybody’s liking, and certainly not mine. There have been instances where personal data has been shared to third parties, and people subsequently bombarded with spam and marketing emails. In some severe cases fraudulent payment transactions have occurred. And all this is from companies they have had no previous contact with. 

Marketing Purposes

So what does all this have to do with Wix and cookie compliance then? To protect personal data all websites have to inform their visitors about the cookies generated by their website, or by links to and from their website, for example to social media pages, and for analytical purposes. Some cookies are essential, others are non-essential and for marketing purposes.

If you want to quickly check how many cookies your website uses go to your browser and type in your website url. Click on the security padlock and you will see some site specific data displayed, including the number of cookies used by your site. 

CookieBot Report

One of the tools I use during my website reviews that specifically checks for cookie compliance is CookieBot. Simple to use, no sign-up and in less than an hour you receive an email containing a summary of your website’s cookie compliance and a report on the types of cookies being used on your website. 

If you are not compliant it will tell you the reasons why. In most instances it is because your site does not give the visitor options to accept, reject or manage the cookies. This is where your Cookie Banner comes in. 

cookie compliance cookiebot feedback

Wix Cookie Plug-in

So the two sites I reviewed that were on Wix did not display a cookie banner. For my business website I use WordPress and there are multiple free applications, or plug-ins that you can add which generate a GDPR-compliant cookie banner. I actually use the CookieBot plug-in because it’s free and has great reviews. I assumed that Wix would have a similar app and checked their support pages for Cookie Compliance information. 

Surprisingly, although they have quite comprehensive information about preparing your Wix site for GDPR, unfortunately, the only Cookie banner add-on available is the Cookie Alert Pop-Up app.  Unfortunately? Yes indeed. The average review rating for this ‘Wix-recommended’ app is 1.7 out of 5. And the reviews are appalling.

CookieBot to the rescue (again!)

Trawled the internet to find out how to resolve this, because I did not want my clients at risk of being fined for non-compliance. I couldn’t find a solution, but to cut a long story short, Emma Lawrence from Languedoc121techcame back with the answer! 

CookieBot can be installed on your Wix site. Hurrah! But not on the Wix ADI version. Booo!

You have to switch to ‘Editor’ version, because to configure the cookie banner correctly you need to manually add in lines of code, and you cannot do this in Wix ADI. If you are not technical then do not try this at home.

Although the instructions are clear it is not something I would recommend anyone attempts if they are not tech-savvy. When I realised that I needed to switch to Editor version I had to ask my client’s permission. One client does not want to switch because she has only just mastered the ADI. So I have had to point out the risks and she accepts all responsibility. The other client accepted and the CookieBot plug-in has been successfully installed. Phew…

If when you check your Wix website you find it isn’t compliant do not load the Wix Cookie Alert. It is not EU compliant, and it cannot be uninstalled. Ask for help in installing a third party plug-in such as CookieBot. Preferably ask an experienced, professional web designer, such as Emma from Languedoc121tech.

Finally

So, along with my previous blog posts, with this one you should now have all the information at your finger tips to make your business website cookie compliant .

Fan-blooming-tastic!

And you have remembered to create and display your Cookie and Privacy Policy?

I hope this has helped. Yes, it’s long-winded, but I wanted to provide as much information as possible, but make it easy to read and understand. If I have missed anything, please let me know. Thank you for taking the time to read it.

Shirley Atkinson

Feel free to share – Sharing is Caring 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed