Content is King
High-quality content can help enhance your reputation and improve your ranking in search engines. And as we all know, being seen can bring in new customers.
But your online image or reputation is only as good as your content because that’s how other people see you or your business. So to reduce the number of potentially negative opinions you need to improve your image.
A terrific SEO method that can present you as an expert in your field is content marketing. Unfortunately it’s not quite as simple as just writing a few paragraphs of content and publishing it now and again. You need to create a robust content marketing strategy and to do this you have to apply the following measures.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action..” (Contentmarketinginstitute.com)
Content Marketing Strategy
Research shows that the vast majority of marketers are using content marketing. It’s developed and implemented by leading organisations, small businesses and single-person enterprises the world over. This is because it builds customer loyalty, cuts costs and increases sales.
Identify your audience
Who are you targeting your content for? What age range are your customers? Any specific professions or background? Local or international locations? Defining your audience will help you tailor your content and when is the best time to post it.
Check out the competition
Follow your competitors. What are they writing about? Keep up to date with what they are doing
Great content takes times and effort. Conduct keyword research to see what topics are trending in your business area or industry in order to base your content around them
Determine what you are going to post and where you are going to be posting – blogs, videos, podcasts, emails, social media platforms. But remember, your content marketing strategy must come before your social media strategy!
Tell your brand story
Telling your story will help build a strong relationship with your customers. Let them know who they are dealing with, what you are passionate about. They will identify with your brand and reward you with their loyalty.
Create your content
Now you know who you are targeting, what is trending and your distribution channel you can start creating your content. Share it. Promote it.
Once you have published your content you need to listen to what people are saying about. Set up communities or groups on social media. Respond to comments and monitor the feedback so you can review and update your content further down the line.
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