A picture paints a thousand words
After 18 months of testing, 56% of usability testers said that it was good quality product images that captured their attention first, and then they read the description.
Although the Hotel News article’s user testing results are based on a booking system, the No.1 response can be applied to practically any enterprise that sells products – quality photos matter.
People remember 80% of what they see
Let’s stick with hotels for the time being and imagine you want to book a romantic weekend for 2 in or around Dublin, Ireland.
In Google Search for ‘romantic weekend Dublin room service’. Click on TripAdvisor’s ‘Ten Best Romantic Hotels in Dublin‘.
I pick one from the list ‘The Marker Hotel’. It’s a bit out of my price range but the room photo has piqued my interest. There are over 1000 photos, but check out the Room/Suite ones and tell me which ones you prefer. Scroll through them and it’s pretty obvious which are professional and which are guests photos.
If you’re looking for a hotel you don’t just want to see a hotel room. You want to see the bathroom, the dining room, the pool and spa facilities. But they have to be captivating, good quality images in order to entice you in, like The Marker Hotel.
Now apply that principle and search for your product. Better still get someone else to search for your product and give you their honest feedback.
Regardless of what you are ‘selling’, good quality images are going to catch the shopper’s attention before they read the description. You need to showcase the whole product, from different angles, and in different settings if possible. Think about what you would want to see as a potential buyer.
“We are highly visual creatures and repeatedly buy with our eyes. This is especially true when it’s time to book a hotel room. Potential guests want to see where they will be staying”.
Read the full article: Creating a picture perfect booking experience Secondary Link
Hiring a professional photographer might sound like an unnecessary expense but, if you want to boost your sales, your photos need to be good quality images. High resolution digital photos will give sharper results, and hiring a professional photographer may turn out to be the best business investment you ever made. Ask for recommendations, check out their website portfolio and chat with them about your product requirements.
If you want to boost your sales, think like your customer or ask someone else to. Then act on their feedback.
Most buyers are looking for inspiration so good quality images will capture their attention and help to create a picture perfect ordering experience!
I hope you found this article useful.
If you think there is anything that could have been better, let me know.
SAA IT Test Consultant
79120, Sainte Soline, France
SIRET – 835 373 515 00013
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