SAA IT TESTING

Quality Assurance

 

 

“Our aim is to help you improve the quality of your customer’s experience and increase the visibility of your business, by providing expert advice and offering a range of affordable solutions and services”.

let’s talk

 

Continuing the Cookie Compliance Story

Planning Cookie Compliance
 

Having previously written a couple of blogs which focused on Website Legalities for the small business owner, there are still a few questions that need to be answered. And in recent reviews of a couple of Wix websites, one of these questions is ‘How can I make my Wix Website cookie compliant?’ 

Intuitive

I’ll try and answer the Wix question and provide a little more background to it. Both of my clients’ websites were built using Wix ADI. This is a very simple website template which allows the non-technical business owner to design and manage their own website. And I admit, when I was updating their sites, it was very intuitive and easy to use. 

One of the issues highlighted in my website review report, that impacted both sites, was that they were not GDPR-compliant. (GDPR stands for General Data Protection Regulation). Apart from some missing mandatory business and activity details, there was no Cookie and Privacy Policy information. This might not sound very important, but if you own and publish a business website, or even a personal blog, then you have to adhere to EU regulations. The GDPR regulations are there to inform, and protect everyone’s personal data. The use, and misuse, of cookies on websites has always been contentious because some companies argue that the use of cookies helps improve the customer experience. This is true in some cases. When you visit a new website and accept the cookies, it means it is easier for you to log in next time you visit the same site. 

Sharing Data

The downside to that, is that to make the customer experience more personal you have to supply the website with certain personal and financial data. That is not to everybody’s liking, and certainly not mine. There have been instances where personal data has been shared to third parties, and people subsequently bombarded with spam and marketing emails. In some severe cases fraudulent payment transactions have occurred. And all this is from companies they have had no previous contact with. 

Marketing Purposes

So what does all this have to do with Wix and cookie compliance then? To protect personal data all websites have to inform their visitors about the cookies generated by their website, or by links to and from their website, for example to social media pages, and for analytical purposes. Some cookies are essential, others are non-essential and for marketing purposes.

If you want to quickly check how many cookies your website uses go to your browser and type in your website url. Click on the security padlock and you will see some site specific data displayed, including the number of cookies used by your site. 

CookieBot Report

One of the tools I use during my website reviews that specifically checks for cookie compliance is CookieBot. Simple to use, no sign-up and in less than an hour you receive an email containing a summary of your website’s cookie compliance and a report on the types of cookies being used on your website. 

If you are not compliant it will tell you the reasons why. In most instances it is because your site does not give the visitor options to accept, reject or manage the cookies. This is where your Cookie Banner comes in. 

cookie compliance cookiebot feedback

Wix Cookie Plug-in

So the two sites I reviewed that were on Wix did not display a cookie banner. For my business website I use WordPress and there are multiple free applications, or plug-ins that you can add which generate a GDPR-compliant cookie banner. I actually use the CookieBot plug-in because it’s free and has great reviews. I assumed that Wix would have a similar app and checked their support pages for Cookie Compliance information. 

Surprisingly, although they have quite comprehensive information about preparing your Wix site for GDPR, unfortunately, the only Cookie banner add-on available is the Cookie Alert Pop-Up app.  Unfortunately? Yes indeed. The average review rating for this ‘Wix-recommended’ app is 1.7 out of 5. And the reviews are appalling.

CookieBot to the rescue (again!)

Trawled the internet to find out how to resolve this, because I did not want my clients at risk of being fined for non-compliance. I couldn’t find a solution, but to cut a long story short, Emma Lawrence from Languedoc121techcame back with the answer! 

CookieBot can be installed on your Wix site. Hurrah! But not on the Wix ADI version. Booo!

You have to switch to ‘Editor’ version, because to configure the cookie banner correctly you need to manually add in lines of code, and you cannot do this in Wix ADI. If you are not technical then do not try this at home.

Although the instructions are clear it is not something I would recommend anyone attempts if they are not tech-savvy. When I realised that I needed to switch to Editor version I had to ask my client’s permission. One client does not want to switch because she has only just mastered the ADI. So I have had to point out the risks and she accepts all responsibility. The other client accepted and the CookieBot plug-in has been successfully installed. Phew…

If when you check your Wix website you find it isn’t compliant do not load the Wix Cookie Alert. It is not EU compliant, and it cannot be uninstalled. Ask for help in installing a third party plug-in such as CookieBot. Preferably ask an experienced, professional web designer, such as Emma from Languedoc121tech.

Finally

So, along with my previous blog posts, with this one you should now have all the information at your finger tips to make your business website cookie compliant .

Fan-blooming-tastic!

And you have remembered to create and display your Cookie and Privacy Policy?

I hope this has helped. Yes, it’s long-winded, but I wanted to provide as much information as possible, but make it easy to read and understand. If I have missed anything, please let me know. Thank you for taking the time to read it.

Shirley Atkinson

Feel free to share – Sharing is Caring 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Improving your Local SEO

google my business map and description

Google My Business – profile and map for SAA IT Testing

As small business owners I’m sure we have all heard about Google and Search Engine Optimisation (SEO). We might not fully understand SEO, because it’s a fairly complex subject all about algorithms, search terms and keywords. But if you want your business website to rank higher in search results, then employing a SEO expert will help do that – for a hefty price.

Large companies employ teams of SEO experts to monitor trends, research and analysis data, and constantly update and refresh site pages. For small businesses though, your best Local SEO friend is Google My Business (GMB). 

According to the most recent edition of Moz’ Local Search Ranking Factors Survey, Google My Business continues to be the biggest driver of local SEO success, with quality links coming in at a close second. 

What is Google My Business?

In a nutshell, GMB is a business listing on Google, similar to Yell.com or ‘Pages Jaunes’ in France. But the bonus with GMB is the advantageous local SEO that it brings with it.

GMB was developed to standardise the information that is displayed by Google in Google Search and Google Maps, so you can be found more easily by potential customers. It helps ensure that your customers have up to date information about your local business, for example your opening hours, address, and contact details. Additionally, you can add links to your business website, share posts, offers and other information the same as you can on social media. It also allows two-way communication between you and your customers by allowing them to create reviews and you to respond. 

How does it work?

When you claim your business listing on GMB and you are verified as the owner of that address (you receive a letter in the post with a code to confirm in the GMB set up), you will be a named business location on Google Maps. Your GMB listing will be as detailed as you want it to be, and it will all be highly visible in three important Google areas: 

Google Knowledge Graph

Google Knowledge Graph SAA IT Testing

This is the box that displays your business information. When someone searches on your business name, this panel appears on the right-hand side of the Google Search Results. On mobile devices it will appear near the top. It’s a really useful summary of the information that is important to new and existing customers, especially if they want to contact you. 

If you have several social media sites…Facebook, Twitter, Instagram, LinkedIn, Pinterest…your profiles in each one should be consistent. The same goes for Google My Business. And if you have a business logo – display it! 

Make sure you have a profile image so you are more recognisable. Complete the profile section, making it relevant to your business, and appealing to your audience. 

Google Local Park

These are the top Google listings that will appear below a map when someone searches for businesses in a particular location

Google Maps

Pinpoints your business on a map, with a summary of the address, opening hours and provides directions to your location.

Added Extras

As if that wasn’t enough, when you set up your GMB listing you get access to Google My Business Insights, which tells you how many people have searched for your sites, what they searched for and the number of page and post views. 

You can also build a free, single-page business website. This doesn’t mean that it should replace a full-blown business website, especially if you are a hotel or tradesperson. These types of industries will need higher-quality design, comprehensive lists of services and professional photography The GMB version is very limited, but you can add a resume, products, images, services and prices. Use it as an extra social media platform. The ratings and reviews in particular will help your business rank higher in search results. So encourage your customers to give you feedback. Share GMB listing with them, link it to your business website.

Here’s my Google My Business Listing, check it out and see just how much you can do to enhance your online business presence. Get your business noticed. Keep your profile and business details up to date. Improve your Local SEO quickly and easily.

If you need any help or advice setting up your business listing then please get in touch. I’m always happy to help.

SAA I.T Test Consultant

 

‘Sharing is Caring’

If you found this useful then let me know – and let your friends know!

 

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact me:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Time for a review. Overcome your fear of criticism

 

Fear of criticism

Maybe our fear of criticism goes back to our school days. Spending hours writing essays only to have them marked and returned with lots of red lines and teacher’s comments.

I’ve also been subjected to a wide variety of appraisals and work reviews in the different organisations I have worked for. Most of them provided encouraging, constructive criticism and feedback, especially in my early years in the Civil Service. And yet I still used to dread the annual Performance Appraisal Reviews and the fear of criticism. I imagine we are all the same. We think – hope! – we are doing a good job, but when there’s a review on the horizon we start to worry about getting negative feedback.

I was very lucky to be assigned to experienced managers who understood the difference between constructive and destructive criticism and how it can affect a person’s self-esteem. Their feedback encouraged my personal development and gave me the confidence to take on new challenges throughout my career and in my personal life.

Humiliation

However, there is one incident which stands out in my mind more than any other because of the way it made me feel. Little did I realise that how I felt at that moment was going to influence how I treated people I worked with in the future.

In my first contract as a freelance Test Consultant I was working for a very large corporate company. The job meant I was working away from home, with people I didn’t know and learning a new complex system. Everything was different, I was way out of my comfort zone but wanted to make a good impression because this was the career I loved. 

What I didn’t bank on was being assigned to a manager who let her personal life interfere with her professional life, to the extent that on her bad days, she publicly criticised and humiliated people. Less than a week into my new role, I was verbally attacked in a room full of people – because I had saved a file in the wrong place. She should have quietly point out the correct folder structure, but instead she shouted, finger-pointed and called me an ‘over-paid simpleton’. 

Embarrassment

I sat there open-mouthed and fighting back the tears. People were staring at me. I felt embarrassed and physically sick. I couldn’t even manage an easy escape because the door was the other side of the room. Instead I bit my lip, walked over to her desk, and I asked her quietly and apologetically if she could show me where the file should be. After correcting my mistake I walked down to the Ladies loo on the floor below and cried my eyes out. I had never felt so humiliated in all my life and convinced myself I was going to get sacked. I left work that day ready to pack my bags and even started looking for a new contract!

The next day she acted as if nothing had happened. No apology was ever forthcoming but it occurred so frequently, with different people, that eventually she was reported and moved to another area. Under a new, encouraging, more professional manager I became a team leader and stayed with that company for two years. I learnt new skills and gained knowledge and experience using new testing tools, but the most important thing I learnt was how to give feedback. 

Negative Feedback

If you have single-handedly set up your own business, set up Social Media accounts, manage the financial affairs and created your own website, hats off to you. You deserve a massive pat on the back. It doesn’t matter what line of business you are in (unless you are a web designer!) or how well you are doing. You have successfully done something a lot of people can’t or won’t do for various reasons, and one of those reasons is fear of criticism.

When you’re starting out, you know a business website is an essential marketing tool, but a good web designer costs money – even bad web designers cost money! And although it’s a recognisable investment, if you can’t afford it, your only option is to go it alone.

There are lots of sites, like Wix and WordPress, which can help you create a simple, straight-forward website. Don’t let them fool you into thinking it’s an easy task. You still have to think about what pages you need, getting the right template, writing the content, uploading images, etc. Maybe that doesn’t sound too difficult, but if your website is going to stand out from your competitors then it needs to be aesthetically pleasing and easy to use. 

So, now we’ve added a couple of plug-ins and widgets to improve the website ‘look and feel’ and it’s ready for publishing. Who are the first people we ask for feedback? Our friends and family of course. Because of our fear of criticism we can rely on them to be positive – and even if they are really honest, we know it will be in a nice, positive way. But does that mean we are already worrying too much about what other people think and, more importantly, what our customers think? 

What is Criticism?

Negative criticism from an unqualified, uninformed source is of so little value that it’s meaningless. It makes zero sense to pay it any of your valuable attention.

Extract credit – Jim Connolly 

As a small business owner we have to learn to deal with these fears, because as soon as your business is online it’s visible and open to criticism. So to survive it’s essential that you stop negative criticism from affecting you.

Jigsaw puzzle showing the words constructive criticism - fear of criticism

To do this try to understand more about the critic than the criticism. If they are an expert in their field then, even if their comment is negative, it might be something worth taking onboard. The key difference between criticism and feedback is our perception of it.

Criticism is often taken to mean that we are being judged by another person in a condescending manner. So when people are criticised by others it can be a fairly unpleasant experience for the receiver.

Destructive criticism doesn’t help anyone. In fact it can lower a person’s self-esteem and make them feel like a failure. Constructive criticism, on the other hand can help to develop the abilities of that person, and create a positive change.

What is Feedback?

Feedback is generally understood to be information that can improve the performance or development of a product or a person. For example, a company has released a new product on the market and wants to evaluate the public’s response. There are different ways to go about this. They might hold a small event where samples of the product are given to members of the public and they have to provide feedback. The company can then understand how well the product has been received and act on this feedback. 

For people,  a manager might give feedback in a personal appraisal, or to a group of employees when they complete a new project. A lot of companies hold one-off, end of project ‘Lessons Learned’ sessions.  Key stakeholders are asked to provide feedback for the project as a whole – what went well or not so well and what can be improved. 

Lessons Learned

Lessons learned is all about understanding what you all did right and what you all could have done better. It’s not about finger pointing. It’s about learning. And this is why, when I perform my business website reviews, my feedback report isn’t all about what is wrong with the website. It’s about pointing out what works really well and what can be improved. 

I always ask for feedback and, from what I’ve received, the majority of my clients generally agree with my comments. Issues are fixed, suggestions for re-wording are applied, website layout and functionality is improved. A lot of the changes are quick, easy, inexpensive and effective. 

Very occasionally they don’t want to make any changes, which is fine. I’m not going to force my opinions on anybody. However I will point out that if one of the issues is that your website is not legally compliant, then that is not just my opinion. It’s the law! 

Be Kind

One of the reasons behind this post is a conversation I had recently with a new client. She admits she’s not technically minded but has still managed to build her own website. However, when she saw that someone on Facebook had left a rather derogatory comment, she was understandably upset and demoralised. Personally, having just started my review of the site, she has done a bloody good job and we’ll work together to make it even better! 

If you’ve never received bad feedback maybe you don’t have a fear of criticism, and you’re incredibly lucky. Your parents and teachers must have been a lot nicer than mine. But next time you leave a review or a comment, if you know it’s a small business, try and be a bit more considerate. Your criticisms can be hurtful and demoralising. I appreciate it’s not always easy, especially if you’ve had bad customer service, but imagine how you would feel if you were being publicly humiliated. 

I know how I felt and it’s not something I would even wish on my worst enemy. 

 

SAA I.T Test Consultant

 

‘Sharing is Caring’

If you like this article let me know – and let your friends know!

 

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

 

 

Macarons are so much nicer than cookies

colourful cascade or macarons

 

Chocolate-chip anyone?

I’m not being totally disrespectful to cookies. There are some nice ones, but living in France I have now acquired a taste for macarons. The colours, the different flavours… Hmm, I’m going a bit off track here, because I should really be talking about browser cookies, and even they’re not all bad. 

Following my article about Website Legalities and business websites having to display a cookie notice, I had a couple of questions from worried website owners. Personal Blog owners too should take heed because you also have to comply with the privacy laws. 

What are browser cookies?

They’re not particularly dangerous and they can’t be used to steal your personal data. In fact browser cookies are generally harmless.

They store login details and other little bits of information on your computer from the different websites you have visited.

The information can only be read by the website that made the cookie, and it can only store details that you have given it. It can’t be used to get any other personal data from your computer.

 

How does Amazon know what I’m looking for?

Well, let’s use Amazon as an example. When you log into your Amazon account it stores the details you entered and shows you everything related to your account. The Amazon website also stores a cookie on your device that tells them what items you viewed last time you were there. So it’s only reading and sharing with you the information you gave it before.

In theory, a website could store your credit card as a cookie, because you gave it that information. But only the website where it’s stored can read it. Therefore the only real ‘danger’ is if someone physically has access to your computer because they can read the info. To be on safe side though, you should only provide personal and financial data to websites that you trust 100%.

Is a cookie a virus?

No, cookies are NOT viruses and no, you cannot catch coronavirus online either. (Believe me, I have seen that asked in one of the browser forums). Cookies are just simple text files. They can’t make copies of themselves and spread to other networks so they cannot be defined as a virus. They could be used as a form of spyware though because they store information about browsing history. That’s why a lot of anti-spyware products regularly flag cookies up for deletion. 

Responsible web developers

Now we’re getting down to the privacy issues side of things. Responsible web developers will provide clear descriptions of how cookies are used on their site. There are different types of browser cookies, some are necessary and useful and can’t be refused, others such as third-party cookies usually get created if you frequent websites that display adverts from another website. Again these are not really bad cookies, because they help advertisers keep track of how many people are seeing their ads and whether a particular ad campaign is effective. Cookies can also limit the number of times as advert is shown and display ads in a particular order.

Privacy Laws

The legislation about using cookies for storing information came into force in May 2011.

All new and existing business websites SAA I.T. Tst Consultant Privacy Policy have to be compliant. And it’s not all the responsibility of your web hosting service. They can provide cookie data about their website but not yours, especially if you add links to other websites.

There are sites such as CookieBot which can analyse and report back on the cookies it finds on your website and tell you how intrusive they are. Then you have to decide how you use that information and the best way to obtain a user’s consent.

 

As a responsible business website owner you must:

  • inform users of the purpose of cookies,
  • obtain their consent,
  • provide users with a way to refuse them.

And if users do give their consent it is only legally for a period of 13 months maximum.

Details of the types of cookies used on your website should be included in your Privacy Policy or a separate cookie policy prominently displayed on your website, and a link in your Cookie Notice. 

There are a number of WordPress plugins for cookie notices and plenty of websites out there offering to scan your site, continue to monitor it and provide bespoke cookie policies. Check out CookieBot and Termly.io

All this talk about cookies has got me thinking about macarons again. I’m gutted that the lock-down stopped me from attending a macaron baking workshop with Keith at Jambon de Printemps last month. But I’ll be the first to sign up for the class when everything gets back to normal.

Stay Safe. 

 

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Website Legalities Updated 

Do you remember my last article on Website Legalities? It covered the privacy laws relating to Cookies and Privacy Policies and the mandatory details you have to display on your business website. If that was a lot to take in, well sadly for the individual entrepreneur there is a lot more you need to know.

Mandatory Details

As an individual entrepreneur, as well as the Cookies and Privacy policy, you have to display personal details that identify you, and the type of activity you carry out. 

Identification

For all activity types – Commercial, Craft and Regulated – your business website must display the following mandatory identity details: 

  • Name and Surname
  • Home Address
  • Telephone Number and Email Address
  • Name of the Director, and name of any co-director or editor if there is one
  • Name, company address and phone number of your business  website host. 

Activity

Additionally, for the type of activity you are registered to carry out, you must display the following mandatory Activity information:

Commercial

  • Registration number in trade and companies register
  • Individual tax identification number
  • General Terms and Conditions of Sale, including price in euros, Tax, delivery costs, date of delivery, payment terms, after-sales service, right of withdrawal, duration of any offers, the cost for phone calls (standard call charges, etc).

Artisan

  • Registration number in the trades directory
  • Or registration number in the register of companies of the chambers of trades in the departments of Moselle, Bas-Rhin and Haut-Rhin.

Regulated

  • Reference to applicable professional rules
  • Indication of professional title
  • Name of the EU state in which the professional title was granted
  • Name of the order or organisation with which a registration was made

 

This article covers the information required for individual entrepreneurs. There are other mandatory requirements for companies registered in France. All the information for individuals and companies can be found on the Service-Public.Fr site.

 

Tick for compliance - individual entrepreneur

 

 

 

Non-Compliance

Best case, if you don’t comply you will get fined €1500. But do you really want to be worrying about getting caught?

Worse case, if you’re found to be processing data without authorisation you could get 5 years’ imprisonment and a €300,000 fine. 


Non-professional Websites

I’m including this category for completeness. Personal blogs are slightly different. You are not obliged to reveal your identity, but you can still be fined.

If you decide to remain anonymous, then you only have to display the identity details of your website host. Your hosting company has to have your identification details in case of legal proceedings.

If you don’t want to remain anonymous then you have to provide your identification details. Name, Surname, Home Address, Phone Number and Email Address. 

Non-compliance for personal blogs may result in a year in prison and a €75,000 fine.

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

KEEP YOUR BUSINESS ACTIVE

Be prepared. Be Business ready

It’s not all doom and gloom for businesses that appear to be running ‘business-as-usual’, because they will be the first to receive a positive response from global customers once this crisis is over. The following article landed in my mailbox earlier this week, and it’s based on facts and figures, and includes good, positive advice. 

Read on – COVID-19 : not all doom and gloom for travel and hospitality markets

Keep you business visible. Create and share blog posts about your business, about your industry. Stay positive and upbeat.

Make sure you are Business Ready for all the new orders and bookings coming your way soon

Are you Business Ready? 

For a free review of your business website – GET IN TOUCH

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Creating Great Visual Content

Let’s be honest. Do you think that posting the occasional out of focus photo on Facebook or Instagram is a very effective marketing strategy? I have even seen photos uploaded that are not the right way up and have to tried to tilt my phone and my neck to see what it is. 

Apart from being a fool for twisting my neck, more importantly, if someone can’t spend a few minutes preparing a quick post I don’t want to do business with them.

I’ve posted a few blogs recently about improving content with professional photography, planning your content, etc. And when the following article landed in my mailbox it tied all of these topics together and also provided some ‘Visual Best Practices’. There’s not only information on how to define your content marketing strategy, but a great visual of a mind-map to go with it! 

Read the article – Visual Content Best Practices

Tell a Story

If you put in a little thought, time and effort into what you publish, people are going to remember it more. They will link great visual content to your business and you will stand out over your competitors. Think of it as telling a visual story. 

What images can you use to help to improve your text content and make it more memorable?

great visual content

If you have enjoyed reading this article please like and share.

Sharing is Caring!

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Let’s Get Creative

What can you do that is different from what everyone else is doing?

Lightbulb on a postit - get creative

Whether it’s now or in the next 6 months, most small and medium-sized businesses are going to have a few obstacles to overcome. Maybe now is a good time to get creative – start thinking about what it is we do and how can we improve it. 

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Running a business is hard work. It’s not just doing the jobs that bring the money in, it’s marketing, paying taxes on time, working with suppliers, etc. We learn how to manage these activities, but when something we have no control over impacts our business that’s when we need to stop and think. The situation we now find ourselves in, through no fault of our own, needs to be managed, otherwise not only will our businesses suffer, but our health will suffer too. I’m in the same boat, and I don’t know how I’m going to pay the bills this month. But I’m trying to stay positive. I’m fit and healthy. We have a place to live and food in the freezer. I’ve arranged meetings with the bank and insurance agent to discuss our finances and there’s government aid we can apply for.

“Being creative can involve cooking a meal from scratch, creating a novel marketing campaign, making up a bedtime story for your child, finding ways to cut costs, or even developing a creative solution to a negotiation impasse. Whatever you do, creativity helps you do it better.”

From the book ‘How to be more creative – A Handbook for Alchemists’ by Marelisa Fabrega.

We’re not the only ones in this situation and that bizarrely is what is making me think positively. Now, I need to channel my positivity into creativity. I’m off to do some mind-mapping to jog my creativity.

 

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Shirley Atkinson

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79120, Sainte Soline, France

SIRET – 835 373 515 00013

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