How To Make Your Content Readable

If like me you spend a lot of time reading from a screen you will appreciate well written content. And I’m not talking about potential eye-strain. This is about your content being readable. Whether it’s email, website text or a blog, reading from a screen can be difficult.

Let’s talk about blogs first, because generally they will be the longest and most frequently written. As well as being relevant and interesting, your blog posts have to be readable. If they’re not, then your audience probably won’t even finish reading them. 

Child holding his face in his hands

Know your audience

First of all, make sure your text is at the right level for your target audience. For example, when I prepare instruction manuals for system users I keep it simple. I write them as if every reader is a new user, and that way everybody will understand it. User Guides are a good example because they’re not just for trainees. Experienced users will refer to them too, especially if there is an area they’re not familiar with. 

Blogging is the same. It’s easy for me to be enthusiastic about website testing because it’s my job. But if I’m going to write an article about how to improve your website, it has to be interesting and readable for my target audience. 

Plan your paragraphs

When you’re starting any blog make it clear from the beginning what the topic is, then go into more detail as you continue writing. This helps the reader understand the concept of your article from the outset. Try not to make your paragraphs too long, and keep your sentences short as well.

Writing in a notebook

How many times have you started to read something and had to start again because the sentences drag on? Sentences containing more than 20 words are considered to be too long. Also, if they are shorter there is less chance of you making grammatical errors. 

Check out the example below. This paragraph is an extract from a blog post. I have edited it to show you how not to write a paragraph.

If you really want original pictures that fit your post you should make your own photos. Taking your own photos ensures that you’ll show an original picture; one that can never be found on another blog and on top of that this allows you to shoot a photo that truly fits the content of your post so if you’re blogging about your day-to-day life taking your own pictures is definitely the way to go. That also goes for food blogs or for a company blog or a technical blog or anything else for that matter, it’s much harder to take pictures that actually fit the content of the posts you’re writing.


Even with a few commas in there to break up the sentences, it is still very difficult to follow. The sentences are far too long. Think about how you have a conversation. You don’t talk without taking a breath, so why would you expect someone to read without punctuation?

This is the original, unedited version of the same paragraph. 

If you really want original pictures that fit your post, you should make your own photos. Taking your own photos ensures that you’ll show an original picture, one that can never be found on another blog. On top of that, this allows you to shoot a photo that truly fits the content of your post. If you’re blogging about your day-to-day life, taking your own pictures is definitely the way to go. That also goes for food blogs. For a company blog or a technical blog, or for for that matter, it’s much harder to take pictures that actually fit the content of the posts you’re writing.

Simply put

The other thing to consider is vocabulary. Try to limit the use of long words because if they have four or more syllables they are considered difficult to read. I have read articles where the author appears to have deliberately thrown in long words. It puts me off a bit because then I start to wonder whether they are just trying to be clever, or if they are trying to confuse me?

Of course, depending on your blog topic you might need to use advanced vocabulary and terminology. But if your paragraphs and sentences aren’t too long, then it should still be readable. 

Transition words

My business website is on WordPress, and there is a really useful tool that you can use to help create readable content. Yoast SEO checks the sentence and paragraph lengths as you’re writing. It also checks whether you are using enough transition words and sub-headings. These are all elements which make your content more readable.

Great article with good readable content

It annoyed the hell out of me to start with, because I just could not grasp ‘transition words‘.  But I’m fairly happy with this article at the minute, because I can see I have got two green traffic lights for SEO and Readability.

You probably use transition words quite naturally when you are speaking. However, it can be difficult to use them in the right place when you are writing. And when you are trying to include enough transition words to improve the readability, it’s very tempting to use the same ones. This is another ‘No-No’. Try to avoid repetition and using the same words over and over and over again.

Because I draft my blogs in a word or Google document, if I’m struggling to come up with an alternative word I use the inbuilt grammar and spell-checking tools. So to find a similar word I ‘right-click’ in my document and check out the synonyms.  This will give you other examples of words that have the same or nearly the same meaning as the word you have highlighted. It’s really useful, and is yet another way to keep your readers happy, joyful and elated. 

If you want your readers to get to the end of your blog post, make sure that your text is easy to read. Don’t make your text more difficult than you have to. Avoid long sentences and write clear paragraphs.

Yoast SEO


My top tip though is read whatever you have written out loud before you publish it. Reading on screen is difficult and it’s easy to miss spelling and grammatical errors. If you read it out loud it will also help you find sentences that are too long. 

If you have enjoyed reading this article please ‘like and share’ to support a small business.

Sharing is Caring! 


Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013



Need additional assistance? Please contact us:

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970


Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Chats de Chatillon – the cat refuge with a HUGE heart

If you follow me or my business page on Facebook you might have noticed a bit of a cat-theme going on recently. That’s because I have been sharing stories and fund-raising posts about Chats de Chatillon, a cat refuge based near Parthenay, France. For those that don’t know the link between my business and the refuge, I’ll try and keep it brief.

A few weeks ago I received an email from my friend Micala telling me that a lady named Judy would be getting in touch. Judy had contacted Micala because she needed help with social media marketing and designing a new website. A few days later I had a call from Judy and I was quickly and easily persuaded to help design a new website and manage their Google My Business site. I learnt a lot about the cat refuge in that short call, but when I checked out the Facebook page, I was caught – hook, line and sinker!

My mission is to improve the business website, get more hits on their Google My Business page, and ultimately see more animals being adopted. 

The only way to navigate some administration hurdles with the original website was to start from scratch. Create a new site that would be quick and easy for Judy to update, and include a secure donation link. So I could focus on the Google site I enlisted Rob Smith to help with the website. As an experienced web designer he can do it much quicker and easier than me, and will host and manage the new site.


So that’s where we are at this moment in time. Updating the Google site page is done by ‘yours truly’ every morning, using the Facebook posts that Judy writes. And Rob is meticulously creating a new site with English and French versions of each page.

I copy most of Judy’s posts word for word, because if you read any of her updates, every sentence demonstrates the love and devotion to every single one of the animals in her care.

Let me give you an example. This is the story of Blossom, who I was fortunate to meet on my visit at the weekend.


“We are launching an urgent appeal to find either a foster or adoptive family for this precious girl.
She is 5 years old and during this time has had 5 owners. The last owner dangled, and dropped her repeatedly from a 3rd storey apartment, amongst other acts of cruelty. In spite of this Blossom is very affectionate and has so much love to give. She wants nothing more than to be safe in a home, loved and cherished. She is very insecure with other pets and would need to be the only one.
Blossom has settled well into the refuge, but we cannot give this darling girl all the attention that she so badly needs. And it breaks our hearts to walk away from her to tend to so many others.
Normal adoption fees do not apply. Please do not hesitate to contact us if you think that you can help. Thank you”  

That was posted on the Facebook page on 28th June, and shared to the Google site the following morning. Yesterday, the day after my visit to Chats de Chatillon, Judy shared the fantastic news on Facebook that Blossom had been adopted!


My goodness, what an emotional and tearful week this has been. Will you please share our immense joy tonight knowing that BLOSSOM has found at last, a wonderful forever home, safe in the knowledge that she will be loved and protected for the rest of her life? Thank you so much to the kind family that have given her a future destined for happiness. In the short time that she has been with us, it has been a privilege to know such a beautiful, kind and forgiving little girl.

We shall miss you terribly Blossom, but your very special new family will be able to give you all what we cannot, and it time for us to let go. God bless you little pudding.

And that my lovely friends is why I am involved with this amazing cat refuge. I finally got to meet Judy and her husband Alan last Saturday. Myself and Debbie took a trip out with a car-load of cat food, cat litter, treats and toys donated by the good customers of the Ark79 Animal Charity Association.

Injured and abused

When we arrived at 11am we interrupted Judy’s daily routine of feeding, cleaning and cuddling. Each and every cat and kitten receives special individual attention. Some were abandoned, others are strays and a few have been injured, or abused, like poor Blossom.

At the moment every cabin is taken, and foster families are hand-rearing several orphaned kittens. One cabin holds Cleopatra and her little family, including two orphaned ones that she took under her wing. Another is the home of Trixie and her little brood. Next door, and in total isolation, is pretty little Pebbles who has been diagnosed with Feline Leukaemia Virus (FeLV). When she arrived Pebbles weighed only 1 kg and she was in a lot of pain. Because of her condition, it will be an extra special person that will adopt her.


There is some good news though. When the lovely people at Hot Tubs in France heard about the fund-raising, and Pebbles’ story they offered to sponsor her. They pay a set amount to Chats de Chatillon each month, which helps to pay for her ongoing treatment and the special diet that Pebbles needs. With the money received from other generous donations, the refuge is now able to buy a portable isolation unit, so that Pebbles can go outside of the cabin. She will still be isolated, but can’t infect any of the others cats. And she will be able to lie in the grass and feel the warm sun on the back.

I met Pebbles at the weekend, but sadly didn’t get a chance to cuddle her. I did leave her a few little tasty treats though. And when her noisy kitten neighbours quietened down, I saw her climb down to check them out.

Building up trust

I was very lucky to meet Clemence on Saturday too. Judy had previously told me that people often visit the cat refuge to help out or just to spend time with the animals. This benefits the cats and kittens because it gives them some extra special love and attention, and helps to build their trust. And in Clemence’s case, as soon as she saw the kittens her face lit up. She didn’t stop smiling, and is so gentle with them, and them with her. I’m sure she would move in with them if she could.

The time went too quickly though, and after an hour spent with three orphaned kittens who were causing mayhem in the living room, it was time to go.


I listened to Judy and Alan telling us why they set up the cat refuge, and the rules and regulations they had to satisfy. And you cannot question their dedication and determination to provide a sanctuary for all these beautiful creatures. I wanted to take every single one of those adorable animals home with me, but I had to leave empty-handed. On the trip back with Debbie, we talked non-stop about which one was our favourite. But every time we mentioned one name, we came up with a dozen more.

Judy and Alan are hoping to take a day off soon to say Thank You in person to the lovely people at Ark79, and to Nicola and Tim from Hot Tubs In France when they are in Sainte Soline at the end of July.

Me and Debbie are already planning another day trip to the cat refuge. Until then I’m going to be extra nice to my hubby and see if I can persuade him to change his mind. I don’t want to be leaving Chats de Chatillon empty-handed next time.

Can you help?

With Micala’s help we are trying to raise vital funds for Chats de Chatillon cat refuge to enable them to keep doing their amazing work. We want to put together a lovely feline Pamper Hamper as a top raffle prize (for pampering a very lucky cat, not the cat’s owner!). If you can help by donating cat-related products, such as grooming brushes, treats or toys, please get in touch. Donations need to be received by 10th July so that we can start advertising and selling the raffle tickets.

Alternatively, you can donate cat food, cat litter, toys, bedding, or money, which goes towards ever-increasing maintenance and vets bills. Contact me or Chats de Chatillon via our Facebook pages to arrange drop-off points. If you would like to sponsor a gorgeous fur baby, please get in touch with Judy.

And Thank You to every one who has made a donation so far. The impact you have had on these little tiny lives is absolutely incredible.


Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013



Need additional assistance? Please contact us:

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970


Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Pretty ginger cat waiting to be adopted

Fund-raising in aid of Chats de Chatillon

With my good friend Micala Wilkins, from Alacim Social Media Marketing, we are organising several online events to raise money for this wonderful cat refuge. Based near Parthenay in France, Chats de Chatillon is a non-profit association run by husband and wife team, Judy and Alan Lewis.

The refuge desperately needs funds to purchase two portable isolation units. Extra money will also help them to keep on top of ever-increasing maintenance and vet’s bills. 


The Chats de Chatillon cat refuge takes in abandoned, abused and injured cats and kittens on a daily basis. They get calls to take in ‘refugees’ all hours of the day and night, and they very rarely say No.

New cats often need to be isolated until they are given a clean bill of health by the vet. Sadly, some of these cats have infections or viruses that can be treated, but cannot be cured. They have less chance of being adopted, and will remain in isolation for the rest of their lives. 

Having portable units will improve the quality of their lives enormously. They will be able to lay in the sun and play in the grass, without being a risk to other animals. 

How can you help?

If you own or know a business that makes or sells cat-related products we would love to hear from you.

We want to create a luxury ‘Feline Pamper Hamper’ to be the 1st prize in an upcoming raffle. If you can donate items to go into the hamper it would be fantastic. But even if you can’t donate a kitty product, you can still help by sponsoring one of the cats in isolation. Alternatively, you can make a monetary donation. 100% of the proceeds will go to Chats de Chatillon. 

Businesses that sponsor, or provide donations will get a special mention in all online advertising for the fund-raising events. If you can help, or want more information, please get in touch with me, Micala or Judy,  

On behalf of everyone at Chats de Chatillon, thank you.

Your support and donations will help improve the quality of life of our feline friends

Chats de Chatillon kitten


Little Miss Polly & Pretty Pebbles

white cat sat on windowsill
Little Miss Polly

Miss Polly (right) has been diagnosed with feline immunodeficiency virus (FIV). Until we find someone special who can give her a loving home she must be isolated from other cats. 

She arrived at the refuge in May this year. Abandoned in the town centre, she was suffering from an extremely deep bite at the base of her tail that had caused a huge abscess. The vet thinks she may have got infected when she was attacked.

Polly has a pure white coat and is extremely affectionate. She longs to be loved. Aged about 7-8 months (born approximately Sept 2020) she is still only a kitten. She is such a happy, friendly little girl, and loves to race around.

Quality of life

Pretty Pebbles came to us in such a terrible condition that she would not have survived much longer. She has been diagnosed with Feline Leukaemia Virus (FeLV), and like Miss Polly, she must stay in isolation.

When she arrived Pebbles weighed only 1 kg. She was such a good girl being cleaned up and cared for. Never getting cross or lashing out, even though she was in a lot of pain. 

Because these two infections are caused by different viruses unfortunately they cannot share accommodation. Having portable isolation units will improve the quality of their lives enormously.