Responsive Website Design - SAA IT Test Consultant

A poor customer experience will impact sales

When you first published your business website who did you ask to check it out for you? In the majority of cases, if you are a small business owner it would probably have been close friends or family. And I don’t blame you, because I did the same. But unless they have website user testing experience then their feedback is likely to have been clouded by loyalty and emotion. 

They’re your friends and if you were just starting out, they’re not going to say anything negative to dampen your enthusiasm.

Same with me – to a certain extent. As an experienced user tester I always provide honest, constructive feedback. But whether it’s as a friend or a paid test analyst, I try to do it without sounding too critical. And I don’t just give negative feedback. I always report back on the positive aspects too.

Get an unbiased view

Having a fresh and impartial pair of eyes assessing your website will find issues that could affect your customer’s experience. A poor customer experience will generate bad reviews and it will impact your sales. Outsourcing the validation of your website to an independent user testing expert will give you an unbiased, unambiguous view of your business website, its strengths and its weaknesses.

 

“According to research by McKinsey, an incredible 35 per cent of Amazon’s sales come from recommendations.

More and more e-commerce businesses, small and large, are outsourcing their user experience (UX) testing to third-party testing service providers and business website user testing is one of the services that I provide. 

Initially I will look at your website and comment on my first impressions and then I will consider the most important factors for a well-designed business website. 

  • Can I tell in a few seconds what it is your business provides?
  • Are there any customer reviews?
  • Can I find what I’m looking for quickly and easily?

I’ll check whether the site is secure, if there is a data protection policy and, if it’s a commercial site, that all your general terms and conditions of sale are prominently displayed – payment options, refunds and exchanges, cost of delivery, after-sales service, etc.

What do you want your customers to do? 

User testing helps you understand how a customer might interact with your site. It covers the main steps a customer might go through such as selecting one or more items, choosing sizes, adding them to the shopping cart and going to the payment process.

The user journeys can be different every time. If there are different paths through the process, then there will be multiple user tests. And if there is an issue at any point this will be brought to your attention in the feedback report.

A bad customer experience will result in lost sales, bad reviews and more revenue for your competitors. Is that what you want? Or would you prefer to have an increase in sales, good reviews and recommendations, and a loyal customer base that trusts you to provide a secure, reliable service? 

Find out how my user testing experience can help you improve your customer’s experience.

FIND OUT MORE

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

 

User Testing Experience

From 1982 until 1997 I worked for the civil service in local benefit office on the North Wales coast and also on a 2 year secondment to the Regional Implementation Team based in Cardiff, for the roll out of the Income Support system.

In 1997, still working for the civil service, I took on my first testing role with DWP at their I.T. headquarters in Lancashire initially testing enhancements to the Income Support benefit system, but I also worked on the test teams for Social Fund, Jobseeker’s Allowance and Child Support. I left the civil service in 2000 and joined an I.T company in Manchester as a Test Consultant, I also worked briefly for EDS (now Hewlett Packard) and eventually set up my own Test Consultancy business in 2001.

Just a few of the companies I have worked for: 

BT – Home Office – DWP – GE – HSBC – AutoTrader – e-VMT – BJSS – IBM (Curam) – HSBC

Until we moved permanently to France in 2017 I worked across the full complement of testing phases throughout the complete end-to-end testing life-cycle including : integration, functional, non-functional, regression, performance and user testing. Now my focus is User Testing and putting my testing experience and attention to detail to good use, helping business owners create a great customer experience and improve their business online presence. 

I always ask my clients to provide feedback, because if they are not satisfied with the services I have provided then I make every possible effort to improve them.

My aim is to help you improve the quality of your customer’s experience and increase the visibility of your business by providing expert advice and offering a range of affordable solutions and services.

Feel free to read some of these reviews on my Facebook Business page, LinkedIn profile  orGoogle My Business!

TESTIMONIALS

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need additional assistance? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed