Creating Great Visual Content
Let’s be honest. Do you think that posting the occasional out of focus photo on Facebook or Instagram is a very effective marketing strategy? I have even seen photos uploaded that are not the right way up and have to tried to tilt my phone and my neck to see what it is.
Apart from being a fool for twisting my neck, more importantly, if someone can’t spend a few minutes preparing a quick post I don’t want to do business with them.
I’ve posted a few blogs recently about improving content with professional photography, planning your content, etc. And when the following article landed in my mailbox it tied all of these topics together and also provided some ‘Visual Best Practices’. There’s not only information on how to define your content marketing strategy, but a great visual of a mind-map to go with it!
Read the article – Visual Content Best Practices
Tell a Story
If you put in a little thought, time and effort into what you publish, people are going to remember it more. They will link great visual content to your business and you will stand out over your competitors. Think of it as telling a visual story.
What images can you use to help to improve your text content and make it more memorable?
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