Creating Great Visual Content

Let’s be honest. Do you think that posting the occasional out of focus photo on Facebook or Instagram is a very effective marketing strategy? I have even seen photos uploaded that are not the right way up and have to tried to tilt my phone and my neck to see what it is. 

Apart from being a fool for twisting my neck, more importantly, if someone can’t spend a few minutes preparing a quick post I don’t want to do business with them.

I’ve posted a few blogs recently about improving content with professional photography, planning your content, etc. And when the following article landed in my mailbox it tied all of these topics together and also provided some ‘Visual Best Practices’. There’s not only information on how to define your content marketing strategy, but a great visual of a mind-map to go with it! 

Read the article – Visual Content Best Practices

Tell a Story

If you put in a little thought, time and effort into what you publish, people are going to remember it more. They will link great visual content to your business and you will stand out over your competitors. Think of it as telling a visual story. 

What images can you use to help to improve your text content and make it more memorable?

great visual content

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Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Let’s Get Creative

What can you do that is different from what everyone else is doing?

Lightbulb on a postit - get creative

Whether it’s now or in the next 6 months, most small and medium-sized businesses are going to have a few obstacles to overcome. Maybe now is a good time to get creative – start thinking about what it is we do and how can we improve it. 

Get Started


Running a business is hard work. It’s not just doing the jobs that bring the money in, it’s marketing, paying taxes on time, working with suppliers, etc. We learn how to manage these activities, but when something we have no control over impacts our business that’s when we need to stop and think. The situation we now find ourselves in, through no fault of our own, needs to be managed, otherwise not only will our businesses suffer, but our health will suffer too. I’m in the same boat, and I don’t know how I’m going to pay the bills this month. But I’m trying to stay positive. I’m fit and healthy. We have a place to live and food in the freezer. I’ve arranged meetings with the bank and insurance agent to discuss our finances and there’s government aid we can apply for.

“Being creative can involve cooking a meal from scratch, creating a novel marketing campaign, making up a bedtime story for your child, finding ways to cut costs, or even developing a creative solution to a negotiation impasse. Whatever you do, creativity helps you do it better.”

From the book ‘How to be more creative – A Handbook for Alchemists’ by Marelisa Fabrega.

We’re not the only ones in this situation and that bizarrely is what is making me think positively. Now, I need to channel my positivity into creativity. I’m off to do some mind-mapping to jog my creativity.

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Man and woman sat at table in park with laptop open - data privacy

According to Google Chrome’s blog, some security changes are taking effect in 2020. Insecure cross-site tracking will be limited, and third-party cookies will only be allowed over HTTPS.

DATA PRIVACY – Is this the end of digital marketing as we know it?

Because of growing concerns over data privacy companies will have to rethink their digital marketing. This is because third-party cookies which are used to track user interventions will be blocked by Google Chrome browsers by 2022. Other browsers – such as Firefox and Safari – already automatically block them, but currently with Google, users have to manually amend their settings.

It isn’t the end of digital marketing though. It just means that businesses will have to start using other methods and tools – email marketing, keyword search, social media campaigns, etc. 

Now’s the time to start testing new methods and seeing which ones work the best for your business.

 

To read more at Forbes.com : Cookie countdown: how to prepare for a colossal marketing shift?

See also – Cookies & Privacy Policy

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed