According to Google Chrome’s blog, some security changes are taking effect in 2020. Insecure cross-site tracking will be limited, and third-party cookies will only be allowed over HTTPS.
DATA PRIVACY – Is this the end of digital marketing as we know it?
Because of growing concerns over data privacy companies will have to rethink their digital marketing. This is because third-party cookies which are used to track user interventions will be blocked by Google Chrome browsers by 2022. Other browsers – such as Firefox and Safari – already automatically block them, but currently with Google, users have to manually amend their settings.
It isn’t the end of digital marketing though. It just means that businesses will have to start using other methods and tools – email marketing, keyword search, social media campaigns, etc.
Now’s the time to start testing new methods and seeing which ones work the best for your business.
SAA IT Test Consultant
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