Social Media & SEO

Do you promote your business on social media platforms, such as Facebook, Instagram and Twitter? Did you know that boosting your postings on social media could help your Search Engine Optimisation (SEO)? 

 

“…it’s a fact that social media properties do dominate the front of the search engine result pages for brand names. Which means, social media profiles indeed have the power to rank in the top 10 results. Social media profiles are a great way to connect to your prospects and customers”

Kyren Smith, Lyfe Marketing

 

So, does social media impact SEO? Well, yes, there is a tenuous link between although it may not be immediately clear or easy to explain. Boosting your postings could improve your search engine rankings and bring traffic and visitors to your website. More traffic means higher visibility in search rankings and ultimately more customers. 

How does it work?

If you write a blog and post the link to this on your Facebook page then it will get liked and shared. If not, then maybe you need to brush up on your blog-writing skills, but that’s another story. Social media is built for sharing, so the more people like and share your blog, the more people see it and your business gets more visibility. Make sure your post settings are public, so if friends of friends see your post they will click on the blog link (the URL), like and share it.. The blog URL is linked to your website so by clicking on the blog link takes traffic to your website. So you are linking the blog to the site and that link is an important factor in  SEO ranking .

According to Google, social media is NOT a factor that directly affects your SEO ranking, but there is evidence that things like ‘likes’ and ‘shares’ are somehow related to your ranking. However, social ‘likes’ and ‘shares’ are definitely a direct ranking factor for Bing.. 

Optimise your Social Media sites

If you have several social media sites…Facebook, Twitter, Instagram, LinkedIn, Pinterest…are they consistent?

  • Make sure you have a profile image so you are more recognisable. Complete the profile section, making it relevant to your business, and appealing to your audience. 
  • Wherever possible make sure your profiles include a link to your website and if you have any offers or promotions then try and add a link to those as well. 
  • Be consistent with your posts and blogs and provide regular updates. But bear in the mind the post guidelines for each site because you don’t want it to look like your spamming. For example on Twitter you should post several times a day, but you don’t need to do this with Facebook or LinkedIn. 
  • Posts do better with images. Use eye-catching photos to attract attention. Catchy headline. Great content. And ask people for a share – it’s good, proven optimisation.
  • Use Hashtags because they are Keywords. They help categorise your content and help people find it. Just don’t over do it and use them correctly on the different platforms. Register a brand-specific hashtag and use it on all your posts
  • Review your website and make sure your content is optimised for social media sharing. Add social media sharing buttons. Videos show up in search results so add some into your content. 
  • Interact with people. If someone comments on your post, respond. Join groups and take part in conversations.
  • Keep posting – stay professional, unbiased, credible, approachable, and most of visible.

 

To read more, go to: How does Social Media Impact SEO? And if you need expert help with Social Media marketing, in my opinion there is no-one better than Micala Wilkins at Alacim Social Media Marketing. She has been in the marketing business for several years and has helped me enormously. Remember Social Media does impact SEO but only if you get it right! 

First published 22nd Feb 2020. Updated 9th April 2020

SAA I.T Test Consultant

 

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