Content is King
High-quality content can help enhance your reputation and improve your ranking in search engines. And as we all know, being seen can bring in new customers.
But your online image or reputation is only as good as your content because that’s how other people see you or your business. So to reduce the number of potentially negative opinions you need to improve your image.
A terrific SEO method that can present you as an expert in your field is content marketing. Unfortunately it’s not quite as simple as just writing a few paragraphs of content and publishing it now and again. You need to create a robust content marketing strategy and to do this you have to apply the following measures.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action..” (Contentmarketinginstitute.com)
Content Marketing Strategy
Research shows that the vast majority of marketers are using content marketing. It’s developed and implemented by leading organisations, small businesses and single-person enterprises the world over. This is because it builds customer loyalty, cuts costs and increases sales.
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