Business Blogs – When is the best time to blog?

It occurred to me this morning that I hadn’t posted a business blog in a while. With so much going on with coronavirus, self-isolation and people disobeying the distancing rules, why would anyone be interested in a blog about websites? Or website testing? 

So then I started thinking about the reasons why I should do a blog and it got me thinking about optimisation. It sounds like a random train of thought doesn’t it? But I’m talking about ‘optimisation’ in a business blog kind of way. And at 6 am on a beautiful Sunday morning I’m sat at my desk researching ‘Business Blog Scheduling’. 

I know the reasons why I should be submitting regular business posts. It’s so that it keeps my website fresh, helps with SEO and search traffic, helps build a good relationship with clients, etc, etc. But doesn’t how often we need to publish a blog and the optimal blogging frequency vary, depending on the type of business you have?  

 

top part of a round white clock face showing numbers and the words Prime time

Image Credit

General Blogging Guidelines

So as a result of my early morning research I did actually come up with a few general guidelines.

  1. Publish a new business blog at least once a week
  2. Always publish on the same day
  3. Focus on creating high-quality content

Great. Now I have my guidelines all I have to do is find a way to make user testing sound interesting. That’s the hard bit. But then, reading different articles this morning, I noticed that Guideline #1 isn’t strictly correct. It doesn’t always have to be new content. If you have posted something previously about a topic that is still relevant, or has come back in fashion, re-use it. There’s nothing to stop you giving it a bit of a tweak – re-cycling! – and republishing it. It counts as a new business blog, just don’t keep re-using the same one every week.

Identify your audience

Guideline number 2 is about being consistent and routinely publishing your blog on the same day. This is where I think we need to experiment to find out what works best for our own business and for our customers. But the first step has to be identifying your business blog audience.

My services are not going to be required by everybody. To be honest I probably have a very limited audience – owners of small and medium sized business enterprises – SMEs. And it doesn’t really matter what line of business my ‘audience’ is in. If they have a business website then they are a potential customer, even web design businesses.

I regularly work with a couple of web designers, reviewing their work during and after publishing, because catching bugs earlier means it easier and less expensive to fix. When you’re busy it’s easy to miss little things, such as broken links or poor navigation. Lots of little things can lead to one big, bad customer experience. So sometimes, it just helps to have a fresh pair of eyes look over the content and usability. 

There you see, I have drifted off into my own little testing world when I should be focusing on the task in hand and telling you about the ultimate goal.

The goal, of course, once you have identified your target audience is to successfully maintain a business blog that will increase website visitors. Making new connections and continuing to engage with existing customers or clients, will hopefully start generating new sales. 

Experiment

Different audiences will have different needs. If your business blog is a tool for providing up-to-the-minute information about products that you sell then you probably need to publish short, promotional blogs on a daily basis, or even several times a day. Whereas if you provide technical services, like testing for example, then that requires a longer, more detailed blog. So I think for me personally, once a week should suffice.

If you’re not sure what your blog readers need then you might have to experiment and see what formats and frequencies get the best reactions. See which format is a consistent favourite and continue with that. 

Now comes the hard part – creating high-quality content.

Avoid Burnout

This came up in several of the articles I read this morning and probably made the most sense. We all start off with so much enthusiasm, especially when people like or share our posts. But trying to consistently write something that’s interesting, in whatever line of business you are in, can be exhausting. There are a couple of ways to overcome this and avoid burnout.

First of all, why not share the load? Try inviting a guest blogger to write for you occasionally to add a bit of variety and a different personality. (This could work for me, and I have already got a couple of people in mind). Alternatively, if you really don’t like writing content and this is what puts you off blogging then you could hire someone to do it for you full-time.

Second, try writing and stockpiling articles for when you haven’t got time to keep to your business blog schedule. I have started adding articles or other blog sites to a ‘Favourites’ folder for future inspiration. I also check out Google search trends and try to use them as topics or keywords.

Timing

A lot of research has gone into analysing blog post timing data. Which Social Media platform is best for your business depends a lot on your target audience. I doubt many of my potential clients would be on TikTok for example. Pinterest is another one I don’t bother with, and I only have an Instagram personal account, not a business one, and even that is rarely use. You don’t need to have a business presence on all of them if it isn’t going to do anything for you. It just makes it harder to manage.

Mobile phone and tiles spelling Social Media

My business networking focus is on Facebook, LinkedIn, and Twitter. To get the best from these platforms for my business I need to look at the research.

Well, I have looked and basically the answer seems to be ‘it’s complex’ because it depends on your industry and your audience. Fortunately, I know my audience and thankfully. the research does confirm that these are the best platforms for my industry sector. That’s a bonus. 

However, I don’t intend to make this post any longer than it needs to be, so I’ve added a link to an easy to follow Info-graphic. Under normal circumstances it provides all the optimal posting timings for Facebook, Instagram, Twitter, LinkedIn and Pinterest. It also includes data for business sectors such as B2B, B2C, Higher Education, etc. 

Best Time Scheduler

Unfortunately, at this moment in time, there is nothing remotely normal about what is going on around us. Schools and the majority of businesses are either closed or employees are temporarily working from home. Our travel, work and home schedules are different, which means that our access to the internet and social media is different. 

In a few months there will be more data analysis on the best times to post a business blog, based on the lock-down period.  So I’m going to put creating an all-singing, all-dancing ‘Best Time Scheduler’ on hold for the time being and write some new content for my once-a-week business blog. 

I’m sure my audience will let me know if they want more from me, but for now, I think it’s time for another cup of vanilla chai before I go out in the garden and pull a few weeds. Happy weekend everyone!

Stay Safe and Stay Well

Shirley Atkinson, SAA IT Testing 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Take care of your business, your customers and YOU

People are referring to the covid-19 pandemic as a war and that we are fighting an invisible enemy. Maybe there are some similarities, but however we view this period of confinement there is no doubt that it is changing lives now and in the future. And because people are forced to spend more time at home it is also changing our relationship with the outside world and our online search behaviour.

According to data recently published by Google, search and consumer behaviour is changing on a daily basis. So what can we do in these difficult times to take care of our business, our customers and, most importantly, ourselves? 

Can we use this new search behaviour to create content that will help others find the information they need? Yes we can, because we are also consumers and we are changing too. 

Trust written in blue pen on a clear board

 

 

 

 

Credible Information

Just the Facts wording displayed on a computer monitor with blue background

Because consumer search behaviour is changing, the way businesses write and present their content needs to evolve with it. To do this we need to understand the 5 relevant shifts in consumer search behaviour identified by Google.

1. Assembling critical information

We’re all searching for new critical content to help us get by and adapt to changes in lifestyle. Home-schooling, home deliveries and home-working are just a few of the key areas where searches are now focused. So businesses and organisations need to provide clear, credible information about their services and where, how and when people can get the things they need.

Fact not Fake

Reinforce that you are here to help. Keep in regular communication across your website, blogs, social media and Google My Business page. Most importantly, make sure that what you communicate is factual – there is so much fake news being distributed and most of it causes more concern and heightens emotions and anxiety. Your customers need to be able to trust what you are telling them.

Try to be flexible by helping customers with cancellations and refunds. Providing a good customer service is something they will remember you for. Poor customer service is what they will tell their friends about.

2. Making New Connections

With social distancing people are nurturing their existing relationships, whether it’s with family, friends or businesses. But they’re also making new virtual connections and search interest is spiking on YouTube for topics such as ‘Cook with Me’, ‘Study with me’ and ‘Disinfect with me’. But also for multiplayer games and virtual happy hour!

Are there any ways your business can virtually connect with consumers locally and globally? What experiences or services can you create and share with them?

3. Changes In Routines

Our online habits are changing as we adjust to new routines and schedules brought about by self-isolation. As well as spikes in search interest for D.I.Y and dumb-bells, there is also more interest in watching other people adapt to new routines, with some late-night show hosts broadcasting from their own homes.  

Google’s recommendations for helping consumers adjust to their new confinement routines is to let people know that your business is available whenever and wherever. Update and publish content that is interesting, entertaining, informative and promotes wellness. And publish it often. 

4. Praising Everyday Heroes

I’m sure we have all seen or heard of Captain Tom Moore, the 99 year old World War 2  veteran raising money for the NHS. At the time of writing, over 600,00 people had contributed to his Just Giving fund. What an amazing gentleman. A true inspiration for us all. Before the end of this isolation I’m pretty certain there will be more everyday heroes that we will want to support.

Look for people who are helping and find ways to support or celebrate them. Are there any everyday heroes in your business – employees or customers – or in your local community?  Support and share their achievements.

5. Taking Care of Themselves and Others

people holding hands, taking care of business and ourselves

I think we are all looking for ways to take care of the physical and emotional needs of ourselves and others. We are looking for activities that will help to ease the boredom, anxiety and restlessness. They can be virtual or real-life activities. And because of this growing need for stimulation, there has been a surge in virtual tours of galleries, museums, chateaux and even online music festivals!

If your business has an interest in any of these areas, that’s fantastic. Get involved and facilitate some virtual collaboration. If you’re not, there’s nothing to stop you sharing some of your favourite virtual tours or creating some of your own. Focus on ways to enrich peoples lives. Join conversations about home-based health and well-being, share links to home-based yoga sessions. 

Don’t just take care of your business

Some businesses will survive, others will adapt, re-invent themselves and come up with bigger and better business ideas. But if you are going to take care of your business, then your number one priority has to be taking care of yourself

These are bleak times but we will all get through this, one way or another.  Just remember to stay connected. Keep in touch with your family, friends, the local community and other businesses. Please, stay safe and stay in touch.

If you can dream it you can do it – Walt Disney

Click here to read the full Google Search Trends and coronavirus article

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Social Media & SEO

Do you promote your business on social media platforms, such as Facebook, Instagram and Twitter? Did you know that boosting your postings on social media could help your Search Engine Optimisation (SEO)? 

 

“…it’s a fact that social media properties do dominate the front of the search engine result pages for brand names. Which means, social media profiles indeed have the power to rank in the top 10 results. Social media profiles are a great way to connect to your prospects and customers”

Kyren Smith, Lyfe Marketing

 

So, does social media impact SEO? Well, yes, there is a tenuous link between although it may not be immediately clear or easy to explain. Boosting your postings could improve your search engine rankings and bring traffic and visitors to your website. More traffic means higher visibility in search rankings and ultimately more customers. 

How does it work?

If you write a blog and post the link to this on your Facebook page then it will get liked and shared. If not, then maybe you need to brush up on your blog-writing skills, but that’s another story. Social media is built for sharing, so the more people like and share your blog, the more people see it and your business gets more visibility. Make sure your post settings are public, so if friends of friends see your post they will click on the blog link (the URL), like and share it.. The blog URL is linked to your website so by clicking on the blog link takes traffic to your website. So you are linking the blog to the site and that link is an important factor in  SEO ranking .

According to Google, social media is NOT a factor that directly affects your SEO ranking, but there is evidence that things like ‘likes’ and ‘shares’ are somehow related to your ranking. However, social ‘likes’ and ‘shares’ are definitely a direct ranking factor for Bing.. 

Optimise your Social Media sites

If you have several social media sites…Facebook, Twitter, Instagram, LinkedIn, Pinterest…are they consistent?

  • Make sure you have a profile image so you are more recognisable. Complete the profile section, making it relevant to your business, and appealing to your audience. 
  • Wherever possible make sure your profiles include a link to your website and if you have any offers or promotions then try and add a link to those as well. 
  • Be consistent with your posts and blogs and provide regular updates. But bear in the mind the post guidelines for each site because you don’t want it to look like your spamming. For example on Twitter you should post several times a day, but you don’t need to do this with Facebook or LinkedIn. 
  • Posts do better with images. Use eye-catching photos to attract attention. Catchy headline. Great content. And ask people for a share – it’s good, proven optimisation.
  • Use Hashtags because they are Keywords. They help categorise your content and help people find it. Just don’t over do it and use them correctly on the different platforms. Register a brand-specific hashtag and use it on all your posts
  • Review your website and make sure your content is optimised for social media sharing. Add social media sharing buttons. Videos show up in search results so add some into your content. 
  • Interact with people. If someone comments on your post, respond. Join groups and take part in conversations.
  • Keep posting – stay professional, unbiased, credible, approachable, and most of visible.

 

To read more, go to: How does Social Media Impact SEO? And if you need expert help with Social Media marketing, in my opinion there is no-one better than Micala Wilkins at Alacim Social Media Marketing. She has been in the marketing business for several years and has helped me enormously. Remember Social Media does impact SEO but only if you get it right! 

First published 22nd Feb 2020. Updated 9th April 2020

SAA I.T Test Consultant

 

‘Sharing is Caring’

If you found this useful then let me know – and let your friends know!

 

 

Creating Great Visual Content

Let’s be honest. Do you think that posting the occasional out of focus photo on Facebook or Instagram is a very effective marketing strategy? I have even seen photos uploaded that are not the right way up and have to tried to tilt my phone and my neck to see what it is. 

Apart from being a fool for twisting my neck, more importantly, if someone can’t spend a few minutes preparing a quick post I don’t want to do business with them.

I’ve posted a few blogs recently about improving content with professional photography, planning your content, etc. And when the following article landed in my mailbox it tied all of these topics together and also provided some ‘Visual Best Practices’. There’s not only information on how to define your content marketing strategy, but a great visual of a mind-map to go with it! 

Read the article – Visual Content Best Practices

Tell a Story

If you put in a little thought, time and effort into what you publish, people are going to remember it more. They will link great visual content to your business and you will stand out over your competitors. Think of it as telling a visual story. 

What images can you use to help to improve your text content and make it more memorable?

great visual content

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Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

RESULTS: Good Quality Images Will Capture Their Attention

A picture paints a thousand words

After 18 months of testing, 56% of usability testers said that it was good quality product images that captured their attention first, and then they read the description. 

Although the Hotel News article’s user testing results are based on a booking system, the No.1 response can be applied to practically any enterprise that sells products – quality photos matter.

People remember 80% of what they see

Let’s stick with hotels for the time being and imagine you want to book a romantic weekend for 2 in or around Dublin, Ireland.

In Google Search for ‘romantic weekend Dublin room service’. Click on TripAdvisor’s ‘Ten Best Romantic Hotels in Dublin‘. 

I pick one from the list ‘The Marker Hotel’. It’s a bit out of my price range but the room photo has piqued my interest. There are over 1000 photos, but check out the Room/Suite ones and tell me which ones you prefer. Scroll through them and it’s pretty obvious which are professional and which are guests photos.

If you’re looking  for a hotel you don’t just want to see a hotel room. You want to see the bathroom, the dining room, the pool and spa facilities. But they have to be captivating, good quality images in order to entice you in, like The Marker Hotel. 

Now apply that principle and search for your product. Better still get someone else to search for your product and give you their honest feedback.

Regardless of what you are ‘selling’, good quality images are going to catch the shopper’s attention before they read the description. You need to showcase the whole product, from different angles, and in different settings if possible. Think about what you would want to see as a potential buyer. 

 

“We are highly visual creatures and repeatedly buy with our eyes. This is especially true when it’s time to book a hotel room. Potential guests want to see where they will be staying”. 

Read the full article: Creating a picture perfect booking experience Secondary Link

Hiring a professional photographer might sound like an unnecessary expense but, if you want to boost your sales, your photos need to be good quality images. High resolution digital photos will give sharper results, and hiring a professional photographer may turn out to be the best business investment you ever made. Ask for recommendations, check out their website portfolio and chat with them about your product requirements.

If you want to boost your sales, think like your customer or ask someone else to. Then act on their feedback.

Most buyers are looking for inspiration so good quality images will capture their attention and help to create a picture perfect ordering experience! 

 

I hope you found this article useful.

If you think there is anything that could have been better, let me know.

 

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

Tattoo parlour shopfront

Key Design Components

  • Business Logo – if you’ve got one try and place it in the top left corner so it’s the first thing people see. Don’t surround it with clutter, let it stand out. but don’t make it the size of a billboard. Think Quality not Quantity.
  • Site Menu – keep it simple and use familiar terms, like About Us, Services, Accommodation, Gallery, Contact, Location, etc
  • Main Image or ‘Hero Shot’ – this should be the most important aspect of your homepage so make it good. Select your image carefully because this is the focal point of your window display and helps tempt customers into your shop.
  • Headline – place it above, below or within the main image. Keep it short but make it about reader – what can you offer them?
  • Call to Action (CTA) button – It’s called an Action button for exactly that reason, but what do you want them to do? Don’t just say ‘Click here’, be intentional – ‘Show me’, ‘Get a Quote’, ‘Find out more’.
  • Blog – having a blog increases engagement with your visitors so include links to recent posts. Hopefully if they like them they’ll sign-up
  • Introduction – start your conversation with your visitor but keep it concise, informative and friendly. What can you offer them?
  • Portfolio – if your business offers products or services that can be showcased with images or descriptions then add them, but don’t overdo. If there’s a lot direct them with a CTA ‘Show Me More’.

Everybody loves a freebie

  • Offer – feature an offer, maybe a free trial or money off. Everybody loves a freebie and it will help generate leads which can turn into more business, more referrals, more income.
  • Social Proof – Reviews, ratings, number of satisfied customers, awards, press releases. If you’ve got it, flaunt it!
  • Subscription – encourage visitors to sign up for your email newsletters so they’ll be first to hear about offers and new products. And make your Privacy Policy clear so that they know how you will use their personal data.
  • Footer – always create a footer and consider which elements you’ll include – contact info, social media icons, email subscription, links to latest blog, awards (Social Proof).

 

pizza by the slice window sign key design components

Business Website Homepage

Whether you already have your own business website, or you are creating a new one, think carefully about the homepage design and how you are going to entice customers into your online shop. Certain key design components should be included but overall it’s best to keep the page small, but strong.

The best window displays aren’t accidentally designed and chaotic. They’re carefully intended to highlight the business’ best products and services in a way that is pleasing to the eye and tempts us to go inside.

Before we look at what key design components should be included on your business homepage, let’s think about the content and the purpose of your homepage. 

Think ‘Shopfront’

Wherever you share the link for your business website inevitably it will navigate the visitor to your homepage, so imagine it’s your shopfront. When we’re window-shopping there has to be something of interest to encourage us to go into the shop. Visually or verbally you need to have something on display which is going to entice the customer in.


  1. What do I offer? 
  2. What will make someone choose my business over my competitor offering the same products or services? 
  3. What kind of business image do I want to portray – honest, reliable, trustworthy, value-for-money, family-friendly?
  4. If I advertise myself as a professional – define ‘professional’ – what do I do that I consider to be professional? 
  5. What time is the shop open?

Sign saying less is more - key design components

 

Less Is More

If you are not confident in writing your content then hire someone to write it for you, because poorly written content is bad for your image. You want people to remember your business for your products, not your spelling mistakes. If you decide to do it yourself then write it in a word or google document first and make sure the spell-checker is on. There are other free tools you can use, such as Grammarly, which will even suggest ways of re-wording sentences too.  Be careful though, because sometimes tools can suggest incorrect changes, e.g. if the term you want to use is in French, such as place names.

 

Unbiased Review

I would also recommend you ask an outsider to review your content. Let them view the page and tell you what their first impressions are and give you honest feedback.

Is it clear what you do?

Too much or too little information?

Is it easy to read?

 

Remember

Include as many of the key design components as you can. Keep the whole page short, strong and to the point. Sell yourself but don’t over-exaggerate. Don’t lie about your experience and definitely do not belittle your competitors.

 

 

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Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

©2020 SAA-IT-Test.com

Contact

Need some help? Please contact us:

saa.it.testing@gmail.com

FR: +33 (0)7 83 16 61 11

UK: +44 (0)7940 435970

Hours

Mon: 10:00 AM – 4:30 PM
Tue: 10:00 AM – 4:30 PM
Wed: 10:00 AM – 12:00 PM
Thu: 10:00 AM – 4:30 PM
Fri: 10:00 AM – 12:00 PM
Sat: Closed
Sun: Closed

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“Our aim is to help you improve the quality of your customer’s experience and increase the visibility of your business by providing expert advice and offering a range of affordable solutions and services”.

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Why having your own business website is so important

In a recent poll I conducted on Facebook a couple of weeks ago, I asked ‘Do you think it’s important to have your own business website?’ A staggering 96% voted Yes. And I say ‘staggering’ because when I check out the various social media platforms, I rarely see anyone promoting their business website.

So maybe there’s a lack of understanding as to why social spaces are the perfect arenas to promote their business website. 

Online research still on the increase

More and more businesses are setting up online because they have the potential to sell their products or services to a wider market. Data shows that researching on a product, service or holiday before parting with any cash is still on the increase.

Having a website designed for your business is an important step towards grabbing a piece of the online marketing pie. And building a business website is so much easier now. You can hire a professional to help build it or you can use one of the various Website Builders, such as WordPress, Wix or Squarespace.

Searching online using multidevices


What are the Pros and Cons of having your own business website?

Pros

 1. Less competition 

If you sell your products or services on eBay, Amazon, AirBnB or similar sites you are competing with other sellers. Your potential customers don’t go on the main selling sites to look for your products. Even if they find one of your items, they can be distracted by other adverts flashing up around them. Creating a business website means your products and services can be found and, with no distractions, they are more likely to buy.

 2. Create brand awareness

It’s a competitive world out there and building a website with your brand name means that if it’s good people will recognise it, talk about it and share it. Having a business website with a secure (https) domain name that’s relevant to your business stakes your claim to that name. Getting there first will protect and secure your online brand and reputation. SAA IT Test logo

3. Reach a wider audience

Having your own business website you can attract customers from anywhere in the world, not just social media users. Not everybody has a Facebook account but most people have internet access and they use it to research before they buy.

4. Customer service 24/7

You can keep in touch with your customers and offer advice and support anytime anywhere.

5. Access to Business Information

Even if your physical shop is closed your customers can still find your business website and they can access it from a variety of devices. As long as you keep the information uptodate they can check availability of goods and services and check your prices.

6. Advertising

Use your website as a tool for advertising your business and creating customer awareness of your products, brand, and offers. Encourage your customers to leave reviews.

7. Fresh content

This can be a Pro and a Con. Your website is there to promote your business. Make sure the information is uptodate and interesting enough to attract more customers. Writing great content is a task in itself, hence why it’s also listed under Cons. There’s plenty of help out there if you know who to ask, and some excellent tools too. (that’s another Blog topic!)

8. Reduce communication costs

The Internet is an inexpensive form of communication and a great way to keep in regular contact with customers, suppliers and other businesses.

Cons

1. Website crashing

Error message on a website

Sometimes your website might crash making your business unavailable to customers. It’s normally only short-term so don’t let this put you off.
2. Accessibility

More and more customers use mobile devices for online purchases and if your website isn’t customised for mobile users they go elsewhere. Make sure you have a Responsive Website Design (and that’s also another topic).

3. Poor design

Some websites look cluttered and the user journey from searching to buying is too complex. If customers can’t find what they are looking for within a few seconds they won’t stay on your website very long.

4. Bad publicity

If customers leave a negative reviews on your website the bad publicity could have a huge impact on your brand reputation. Don’t ignore bad reviews and feedback. Respond calmly and professionally. Tell them what you will try to do to change things, offer a free replacement. How you respond can turn bad publicity into good publicity. But this isn’t just linked to business websites, it anywhere someone can leave a rating or review.

5. Not reaching your target audience

It’s not always easy to reach the right audience straight away. It can depend on your content and how your business ranks in searches compared with your competitors. Don’t be disheartened, there are people out there who can help with advertising, SEO, and content writing.

6. Poor content

Keeping your content fresh, informative and uptodate can be a real advantage. If you’re not comfortable writing your content then the thought of it could put you off having your own business website. There is help out there and sometimes all it needs is a fresh pair of eyes and a little encouragement to get you on the right track.

Increase Your Sales

So, you can see the Pros for having your own business website outweigh the Cons. The potential for increasing your customer base, business branding, reputation and increased sales is just too good an opportunity to miss.

What are you waiting for? Let’s get your business website working for you today.

Location

Shirley Atkinson

SAA IT Test Consultant

79120, Sainte Soline, France

SIRET – 835 373 515 00013

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Pages and Posts

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If you’re new to websites and social media strategies you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes content management systems, for example WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within your website theme these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favourite company’s website you don’t expect the content to be very different from what was available there a week ago.

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