Planning Your Content

If you’re considering adding a blog to your business website, you’ll want to have a plan beforehand. Planning your content will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of blog posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

Find Your Audience

While on the topic of audiences, you’ll likely want to identify yours early on. If your blog is going to be set up to compliment a business, your target audience will likely be the same as your consumer base; you’re then writing for the same people that buy your product. You’ll want to allow any marketing material you’ve used inform the style and tone of your writing. Think of your blog as an extension of your company’s brand.

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the data to learn when your audience is most likely to tune in. – neilpatel.com/blog/science–of–social–timing/

Your business blog needs to be informative, readable and shareable and help convert readers into buyers. And don’t forget about timing – the best times to post a blog are 9.30 am Monday and Thursday and they are most read at 11am.

For hints and tips on promoting a great business blog then check out the

Blog Promotion Checklist

If you need help with writing a blog, creating a blog schedule or just having a fresh pair of eyes check it over – get in touch

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